Demographics

Connect with your Customers!

Our patrons are the customers you never thought you'd reach!  Dedicated, serious buyers who know what they want, and need you to make their backyard paradise a reality.  Will you be there to answer their questions and make their ideas a reality? 


PLEASE NOTE:
The following demographic information is from the 2007 Grand Rapids Patio, Pool & Show.


Living the Life!

  • Our attendees enjoy:
  • 76%  Grilling
  • 74%  Gardening
  • 49%  Swimming
  • 47%  Outdoor Entertaining
  • 41%  Sun Bathing

Qualified Buyers!

  • 37%   Shopping for Pools
  • 21%   Planning to add a spa or hot tub
  • 54%   Planning to add a deck or patio
  • 99%   Homeowners
  • 62%   Planning to purchase within 1 year

 

 Range of Attendees

  • Age
  • 25-34     12%
  • 35-44     31%
  • 45-54     28%
  • 55-64     22%
  • 65 +         6%
  • Income
  • <$40,000                          5%
  • $40,000 - $80,000         36%
  • $80,000 - $120,000       44%
  • >$120,000                       15%