Demographics

Book Michigan First!

With 64 years of tradition our Ultimate Sport Show - Grand Rapids continues to be recognized by exhibitors across North America as the show where true sportsmen come to buy.  Michigan is rated as the top marketing territory for freshwater fishing related products and services.  Over 100,000 Michigan Sportsmen and their families will be at our Sports Shows.  Will you?  This is your opportunity to join hundreds of aggressive businesses that have discovered the power of the Michigan outdoor market!

Serious Sportsmen!

  • 49% Gathered trip info at show
  • 75% Take an outdoor vacation every year
  • 72% Boat owners  
  • 49 Days - Average days spent fishing
  • 90% Plan to attend 2009 show
  • 4 Hours - Average time at 2008 show

Qualified Buyers!

  • 44yrs Average age
  • 90% Homeowners
  • 19% Vacation homeowners
  • 89% Own a computer
  • 28% RV owners
  • 82% Earn over $40,000

  Grand Rapids Area Market Stats

  • Over 300,000 fishing licenses sold within one hour’s drive of DeVos Place annually.
  • Michigan’s second largest market with over 1,000,000 people and the state’s most avid sportsmen!

DeVos Place Facts

  • 160,000 sq. ft. column-free exhibit hall (3 football fields!)
  • 75’ high glass enclosed “Grand Gallery”
  • No pillars
  • Underground parking
  • 3 BIG move-in doors
  • Michigan's premier show venue!