Nov 16 - 18, 2023

Exhibit in the Show

Watch our video brochure below

to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!

“This is a great event for everyone, with wines for those just beginning to dip their toes into the joy of tasting up to wine connoisseurs looking to enjoy the best of the best. It’s all here to explore!”

– Chateau Grand Traverse

Space Rates

Booth Space

Beverage Booth $1,025
Distilled Beverage Booth $1,525
Small Plate Restaurant Booth $1,025
Specialty Food Vendor Booth $1,025
Restaurant Pairing Booth $2,025

Industry Trade Event

Showcase your product in front of distributors, suppliers, importers, craft food and beverage businesses, and more at the Industry Trade Event!  All MLCC licensed businesses are invited to some sample your premiere product.

We Take Care of You

Booth Space Includes:
8′ back drape, 3′ side drape
(1) skirted 6′ or 8′ low
(1) chair

Additional winery, brewery, distillery & distributor booth provisions:
One pouring assistant, dump bucket, ice and water service

Additional restaurant or specialty food booth provisions:
Single 110 volt (20 amp) electric line, sanitary hand washing station


Exhibit Space | Small Plate Restaurants | Pairing Restaurants | Specialty Food Booths | Sponsorships


We are back and offering, all under one roof, a Festival that brings together the trade business your suppliers are looking for as well attracting the general public to sample and fall in love with your product at this landmark event in Grand Rapids.  The Grand Rapids International Wine, Beer & Food Festival is the largest Festival of its kind in the Midwest, measured by:

  • Over 100,000 square feet of DeVos Place utilizing Ballroom & Convention Center
  • Over 1,200 beverage labels for sampling choices for every palate
  • Over 20,000 people interested in discovering new beverages to enjoy

Applications are accepted on a first-come, first-served basis, so don’t delay!

Who Comes to the Festival?

*Based on 2023 Attendee Surveys

Dates & Times

6:00 pm – 9:00 pm
4:00 pm – 9:00 pm
2:00 pm – 9:00 pm


Telephone: (616) 447-2860
Fax: (616) 447-2861

Dawn Baker, Festival Manager

Nicole Walters-Heppe, Sales & Sponsorships


DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.

Nearby affordable lodging is in available, including special rates at selected hotels.

Get Directions

Need something to print out and show to others? Click Here to download our one-sheet PDF.

Don’t Delay!

We honor renewals first, then specific space applications on a first come, first served basis. Sign up now!