March 17-20

Exhibit in the Show

Watch our video brochure below to experience the sights and sounds of the show first hand and learn about who is attending the show!

Tell Me More!

Use the menu below to find everything you need to know about participating in the show.

Space Rates

Booth Space – 10 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape

1 Booth $1,150
2 Booths $2,250
3 Booths $3,350
4 Booths $4,450
There is a $25 per booth discount for the few 8'x10' booths available in the Arena

Corner Premium – $150/corner

Bulk Space – $11.15 per sq. ft.

(600 sq. ft. minimum)

Multi-Show Discount – 5% discount available for exhibitors in 2 or more Home Shows!

View the Floorplan

Applications for 2022 will be available July 1, 2021

We Take Care of You

Booth Space Includes

Exhibitor credentials for your show staff

Pre-show online exhibitor kits

Digital Lead Capture System

Custom emailable customer discounts

Full-time, on-site show office

Exhibitor lounge

Carpeted aisles

Security services

The Show is an official event of The Home Builders Association of Greater Lansing. HBA Members get a discount on their membership fees with their space in the show. If you are interested in learning more about membership Click Here.


Please Note: the following information is from the 2021 show season. Updated information will be available soon

Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.

Patron Data Capture SystemStandard Package FREE! Upgrades starting at $149 – In addition to the standard package that comes with your booth, you can add device licenses and custom questions to gather more data from customers simply by scanning their ticket! Retargeting, text campaigns and other valuable add-ons also available. Click Here to learn more!

Show ProgramClick Here to Learn More

  • AdvertisingStarting at $450 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.
  • Highlighted Online Program Listing$50 – Outlined and linked to your website, make your name stand out! The show program is online the week before the show until September, so patrons can find you after the show.

Show Specials Listing$200 – Lead patrons to your booth with a show special offer on our new online Show Specials listing; promoted on our website, in email, & in our digital show program. Listing will include your company logo, booth #, and offer. Click here to see it in action.

Booth Upgrade Package$1,500 – The One-Stop add on to get the MOST out of your booth space – includes a 3’x6’ Banner in the lobby at the show, logo at the top of the exhibitor listing on the show website, highlighted online program listing, logo on post-show email blast promoting the online program, wireless internet connection during the show, and 20 VIP passes for your guests!

VIP Passes$6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.

SponsorshipsStarting at $5,000 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click Here for pricing & perks.

Electrical ServicesStarting at $50 – Upgrade your booth with lighting & video to better demonstrate your products by adding electrical service to your booth.

Rental FurnishingsPricing Varies – From carpet to tables to full backdrop printing, Art Craft Display can handle anything you need to create a standout and functional booth display. Click here for options, pricing not yet available.


Show PostersFREE – Display in your storefront, office or community board.

Buy One, Get One Free CouponsFREE – OUR BEST DISCOUNT. Include in a special mailing or use as an incentive for your best customers Order in increments of 50, maximum 300.

Digital Marketing GraphicsFREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!


Homeowners pack the Lansing Home & Garden Show at the MSU Pavilion doing research and making plans! They are looking for builders to help them create their dream homes, home improvement experts to fix the wear and tear of the winter season, landscapers to make their yards bloom, and getting fantastic new ideas to update and upgrade the interior and exteriors of their beloved homes. If you can help them, you need to be there!

Who Comes to the Show?

Based on 2019 Attendee Surveys

Dates & Times

3:00 pm – 9:00 pm
12:00 pm – 9:00 pm
10:00 am – 8:00 pm
10:00 am – 5:00 pm

Move-In/Out Dates & Times

Move-In is Mon, March 14 – Thu, March 14

Move-Out is Sun Evening, March 20 & Mon Morning, March 21

All Move-In and Move-Out is scheduled on specific assigned times based on your booth location.


Telephone: (616) 447-2860
Fax: (616) 447-2861

Carolyn Alt, Senior Manager

ext. 1076 |

Rachel Pullman, Show Office Manager

ext. 1082 |

Derek Lancioni, Promotions

ext. 1012 |

Mike Wilbraham, Show Producer

ext. 1072 |


The MSU Pavilion is located on the campus of Michigan State University, and is easily accessed by area highways.

Nearby, affordable lodging, including special show rates at selected hotels and motels is available.

Convenient, free, on-site exhibitor parking.

Get Directions

Interested in Other Shows?

Click the bar below for links to other ShowSpan Show Information!