Michigan International Auto Show
January 30 - February 2, 2020
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Grand Rapids New Car Dealers Association Says Your Drive Starts Here!

Grand Rapids New Car Dealers Association Says Your Drive Starts Here!


Dianna Stampfler, Show Publicist (269-330-4228 / dianna@promotemichigan.com)
Dawn Baker, Show Manager (616 447-2860 ext 1011 / dawnb@showspan.com)
Henri Boucher, Show Producer (616-447-2860 / henrib@showspan.com)
Terry Burns, Executive Director – GRNCDA (616-956-9300 / tburns@michiganada.org)


Grand Rapids New Car Dealers Association

Showcases The Best of the Best at this Year’s

Michigan International Auto Show


GRAND RAPIDS, Mich – Word on the street is that this year’s Michigan International Auto Show, January 31-February 3 at DeVos Place in downtown Grand Rapids, will be showcasing a striking array of vehicles including some of the hottest trucks, muscle cars and luxury vehicles on the market today. Celebrating its 21st year, the event is hosted by the Grand Rapids New Car Dealers Association (GRNCDA) and produced by ShowSpan Inc. Gentex Corp., returns as the presenting sponsor for this year’s show.


“We’re seeing a different focus this year as several manufacturers streamline their portfolios away from cars and more into SUVs and trucks,” says Dawn Baker, Show Manager. “And the trucks we’re seeing are impressive not only in their size and design, but in the technology and features offered. We’re also seeing even more in terms of innovation – from tailgates options to driver assist technology to turbocharged engines.”


Hundreds of vehicles from more than 35 global manufacturers will grace the exhibit halls – including trucks, SUVs, electrics and performance vehicles as well as a handful of pre-production 2020 models. Product specialists are also on hand to answer questions and tell guests about the latest features and technological advances in today’s new vehicles.


“The GRNCDA appreciates the opportunity to present this show as one of West Michigan’s premier annual events,” says Terry Burns, Executive Director – GRNCDA. “The Grand Rapids area is growing and developing; it’s a destination for business, entertainment and families. The dealers who live and work here are proud to deliver mobility to this community and help drive our West Michigan economy forward.”




  • Gentex, Inc., will be set up in the front of the Grand Gallery with their customized, Michigan-themed 2018 Chevy Colorado featuring a fully integrated refrigerator/freezer, pull-out stove, a remote-controlled roof-mounted tent and a built-in YETI jockey box that cools and dispenses your favorite microbrew from a keg mounted discretely under the vehicle. Also, see the ArtPrize 3D digital display Horizon – an immersive art experience by Phantasm featuring Cadillac.


  • First Responders Day on Opening Day – Thursday, January 31 when we’ll offer FREE admission for active EMS, Fire, Police, Public Safety, Coast Guard and also active Military and retired Veterans who can show valid I.D., badge or other verification. PLUS…we’ll be showcasing a handful of Emergency Vehicles at the show including 3 firetrucks from Wyoming, Michigan based HME Ahrens-Fox (including an aerial, custom pumper and mini pumper – all of which attendees can climb inside of to see all the bells and whistles), a cruiser, Segway, Spyder and BMW motorcycle from the Grand Rapids Police Department, a Hummer from the Kent County Sheriff’s Department and three vintage vehicles in the Gilmore Car Museum display including a 1926 Chevrolet Fire Truck, a 1928 Model A Ford Fire Truck and a 1957 Ford Custom 300 State of Michigan Patrol Car.


  • Toyota Racing will be showcasing the Toyota Supra Xfinity, making its debut in 2019 and the Toyota Camry Cup Car from 2018 being brought into town specifically for Auto Show attendees to see up close. Look for them in the Toyota display area.


  • Big Game Tailgate Area. We’re bringing our “game” to the Auto Show. Attempt your best corn hole toss – the person to sink the most corn hole bags in a row, will WIN an ULTIMATE B-93 ticket package including Kenny Chesney, Dierks Bentley, Alan Jackson, Jason Aldean, Faster Horses and MORE. The competition runs all weekend long with a winner announced Sunday via social media.


  • Foto Fun. Check the Auto Show floorplan (in the program or online) and you will find small camera icons
    at special areas created for SNAP & SHARE on Facebook Instagram and/or Twitter (#GRAutoShow)…including:

    • Million $ Motorway – Ready to take that Maserati for a spin?
    • In the Gilmore Car Museum – Jump back from the future…1982 DeLorean (with a special contest and prizes from GCM) and the 1926 Fire Truck (a red-hot photo op!)
    • Photos with Emergency Vehicles from the Grand Rapids Police Department on the Spyder, Segway6, or even the BMW Motorcycle. Plus, 3 the HME firetrucks – where you’re invited to get INSIDE to see all the bells and whistles.
    • And so many more…




  • Vintage vehicles from the Gilmore Car Museum in Hickory Corners, including the iconic 1982 DeLorean DMC-12 (including a social media photo contest where attendees can win cool prizes);
  • “Million Dollar Motorway” – a room filled with dozens of luxury cars valued at between $100,000 and $400,000 (including Aston Martin, Bentley, Ferrari, Lamborghini, Lexus, Maserati, McLaren, Porsche, Rolls Royce and others);
  • A handful of “Great American Muscle Cars” from Chevrolet, Ford and Dodge; and race cars (need details);
  • Get hands-on with the Toyota Drive Center where you can get behind the wheel of the all-new RAV4, Camry, Highlander and Tacoma and take them for a spin around downtown on a specially-designed street course. Available daily (set hours) in the northeast corner of Exhibit Hall A (must be 18 years of older with a valid driver’s license);
  • RacingAwareness returns this year showcasing their Modified Race Car that will be ready for opening day at Berlin Raceway in nearby Marne. You can also take part in the Pit Crew Tire Change Competition – where you and your friends can see who has the skill and composure to change out the race car tire the quickest. All for fun and in support of the Helen DeVos Children’s Hospital Foundation;
  • The Society of Automotive Engineers (SAE) has several collegiate design competitions and this year, teams from Ferris State University, Grand Valley State University, Hope College and Western Michigan University will be on hand to show off their cars and talk about the skill and engineering behind building them;
  • Throughout the show, be on the lookout for Gizmo the Robot as he wanders the show floor, entertaining attendees of all ages and taking photos or stop by the Pridgeon & Clay booth to meet their new robot, Baxter;
  • Car Enthusiast Challenge: All attendees are invited to identify the make, model and year of a car by sight for a chance to WIN $1,000! The catch, the car has been compacted into a 4x4x4 cube (thanks to Padnos). Check this out in the back of Exhibit Hall A. Each attendee gets just one chance to guess the correct answer…and if there is a tie, the closest guess on the weight will be tie-breakers.
  • Ford Forza Simulator. For fun of all ages, jump on in the seat of the Ford Forza and try to beat the best time yet at the Auto Show in Grand Rapids.


“The Michigan International Auto Show is a platform for local automotive retailers to present the latest products and innovative technology, under one roof, within our own West Michigan community,” says George Sharpe Jr., President – GRNCDA. “Having everything in one space makes it simple and comfortable for families, car shoppers and enthusiasts to see and feel most every make and model of vehicle available. This is a great way to experience your next vehicle. As we say…‘Your Drive Starts Here!’”


The National Automobile Dealers Association (NADA) predicts the sale of 16.8 million new light vehicles in 2019, creating a healthy market year for automakers and dealers around the country.


“This was unexpected. We were expecting sales to fall off a little more than they have this year, but then the new tax law was passed which put more money in the pockets of consumers and they certainly purchased new vehicles at dealer showrooms,” says Patrick Manzi, NADA senior economist. “The majority of these sales, following the trend of past years, have been light trucks, such as crossovers, pickups and SUVs.”


In 2018, consumers continued to abandon car segments. Light trucks are on track to account for about 70 percent of sales, while cars will account for nearly 30 percent of sales. In 2017, the ratio was 64.5 percent light trucks and 35.5 percent cars. About 10 years ago, the sales mix consisted of 48 percent light trucks and 52 percent cars.


The Auto Show kicks off with the Charity Spectacular on Wednesday, January 30 from 6:00-9:30pm (with a live broadcast from 7-8pm on WOOD TV8 and WOTV4). Dressed in cocktail attire, guests have the unique opportunity for a sneak peek experience inside the Michigan International Auto Show. Tickets are $150 each, and through a long-standing partnership, over $2 million has been raised to support vital programs at the Helen DeVos Children’s Hospital. More than 1,700 guests are expected to attend, making it the largest annual charity event in Grand Rapids. Tickets may be purchased online at www.spectrum-health.org/AutoShowGala or by calling 616-391-2000.


The 21st Annual Michigan International Auto Show, hosted by the Grand Rapids New Car Dealers Association, is one of 14 consumer expositions produced by ShowSpan Inc., in Grand Rapids, Michigan. Founded in 1945, ShowSpan – a Studio C Company – has grown to be one of the largest producers of consumer shows in the Midwest.


Michigan International Auto Show: January 31-February 3, 2019

Thursday, January 31    11:00am – 9:30pm*

Friday, February 1         11:00am – 9:30pm*

Saturday, February 2     10:00am – 9:30pm

Sunday, February 3       10:00am – 5:00pm


Admission: $12 adults, $5 children aged 6 to 14.  Kids 5 and under are admitted free.

*Planning on attending Thursday or Friday? Enter Promo Code “AUTO” in the box below or on the ticketing page to get $2 off each adult ticket purchased! Discount ticket not valid on Saturday or Sunday.


GRAutoShow.com  |  facebook.com/GRAutoShow  |  twitter.com/GRAutoShow  | instagram.com/GRAutoShow

#GRAutoShow | #YourDriveStartsHere





ShowSpan, Inc.

2121 Celebration Dr NE · Grand Rapids, Michigan 49525 · 616-447-2860 · FAX: 616-447-2861
www.ShowSpan.com ·  Events@ShowSpan.com ·  www.Facebook.com/ShowSpan