Michigan International Auto Show
February 2-5, 2023

Gentex Returns as Presenting Sponsor of 24th Annual Michigan International Auto Show

Gentex Returns as Presenting Sponsor of 24th Annual Michigan International Auto Show


Craig Piersma, Gentex (616-772-1590 x4316 | craig.piersma@gentex.com)
Dianna Stampfler, Show Publicist (269-330-4228 | dianna@promotemichigan.com)
Dawn Baker, Show Manager (616 447-2860 ext. 1011 | dawnb@showspan.com)
Henri Boucher, Show Producer (616-447-2860 | henrib@showspan.com)


Gentex Returns as Presenting Sponsor of

24th Annual Michigan International Auto Show


Local Innovator to Unveil its Custom 2021 Chevrolet Silverado Trail Boss (2LT)

and Companion 2021 Vorsheer XOC (Extreme Overland Camper)


GRAND RAPIDS, Mich. — Michigan-based Gentex Corporation is returning as the presenting sponsor of the 24th Annual Michigan International Auto Show, held February 3-6, 2022 at DeVos Place in downtown Grand Rapids. In its featured space in the Grand Gallery, Gentex will unveil its latest build – a massive, heavily modified 2021 Chevrolet Silverado Trail Box (2LT) paired with a companion 2021 Vorsheer OXC (Extreme Overland Camper). This impressive unit made its national debut at SEMA (Specialty Equipment Market Association) – the premier trade-only event featuring specialty equipment manufacturing displays – in early November in Las Vegas.


“Gentex is excited to once again sponsor the Michigan International Auto Show,” said Craig Piersma, Vice President of Marketing and Corporate Communications for Gentex. Automotive events are slowly coming back, and we look forward to showing West Michigan our latest tech as well as an incredible, all-new, overland-themed truck and trailer build that we recently unveiled in Las Vegas. We think it will be one of the highlights of the show.”


The Silverado’s aggressive stance comes from the addition of Fiberwerx carbon fiber fenders and bedsides accentuated by 37” Nitto Ridge Grappler tires mounted to custom-spec “one-off” Gentex-designed 20” Brixton Forged rims. Custom Addictive Desert Design Stealth Fighter front and rear bumpers complete the look. The truck is detailed with forged carbon fiber accents, including hood applique, exterior and interior mirror casebacks, and exhaust tips. Sitting atop the truck’s custom Mule Sam roof rack is a DJI Matrice 300 RTK drone for scouting the surrounding terrain.


The XOC features the same overland theme and matching wrap. It comes loaded with every outdoor adventure necessity, including heater and air conditioning, propane stove, sink, fridge/freezer, rooftop tent, and more. It also features a Gentex-designed trailer cam integrated into the spare tire cap to stream live rear video to the truck’s digital rearview mirror. To add to its creature comforts, Gentex outfitted it with an integrated kegerator with reverse tap, bottom-fill dispensing system, custom whiskey bar, and 300-cigar humidor.


“The Auto Show is a great opportunity for companies like Gentex to showcase new products and technologies that their teams have created and brought to the automotive industries,” says Dawn Baker, Show Manager. “West Michigan is making strides in creativity, technologies, development and manufacturing, and this region has greatly impacted the automotive industry. We celebrate those innovations and advancements in this annual auto show!”


Founded in 1974, the Zeeland-based Gentex Corporation (NASDAQ: GNTX) is a supplier of automatic-dimming rearview mirrors and electronics to the automotive industry, dimmable aircraft windows for aviation markets, and fire protection products to the fire protection market. In 2018 and 2019, Gentex proudly showcased its Michigan-themed 2018 Chevy Colorado at the Michigan International Auto Show.


The 24th Annual Michigan International Auto Show is hosted by the Grand Rapids New Car Dealers Association and is one of 14 consumer expositions produced by ShowSpan Inc., in Grand Rapids, Michigan. Founded in 1945, ShowSpan – a John D. Loeks Company – has grown to be one of the largest producers of consumer shows in the Midwest.

Special Events – Wednesday, February 2

  • 1-3pm – VIP Media Sneak Peek Preview @ DeVos Place
  • 6-9:30pm – Charity Spectacular – Benefitting Helen DeVos Children’s Hospital


Michigan International Auto Show: February 3-6, 2022

Thursday, February 3     11:00am – 9:30pm
Friday, February 4         11:00am – 9:30pm
Saturday, February 5     10:00am – 9:30pm
Sunday, February 6       10:00am – 5:00pm

Admission: $12 adults, $5 children aged 6 to 14. Kids 5 and under are admitted free.


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#GRAutoShow | #YourDriveStartsHere




ShowSpan, Inc
2121 Celebration Dr NE · Grand Rapids, Michigan 49525 · 616-447-2860 · FAX: 616-447-2861
www.ShowSpan.com ·  Events@ShowSpan.com ·  www.Facebook.com/ShowSpan