February 1-4, 2024

About the Show


The Michigan International Auto Show at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Download Show Brochure Exhibit Space Information

Who Comes to the Show?

Based on 2018 Attendee Surveys

What Our Visitors Had to Say

(I liked) “Learning of advances in car technology, discount offers, seeing different styles”

(I liked) “Being able to sit in the cars and determine if I would be interested in it.”

“I liked being able to sit in all the vehicles that were in my list of options to buy. My list changed after sitting in them.”

“Well laid out, lots to see and experience, good location and venue”

“Great to get a feel for how we like the inside of cars to get a feel of what we like and don’t like”