February 1-4, 2024

Exhibit in the Show

Watch our video brochure below

to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!

Tell Me More!

Use the menu below to find everything you need to know about participating in the show.

Sponsor the Show

Space Rates

Booth Space – 10 ft. Deep x 10 ft. Wide

1 Booth $1,200
Additional Booths $1,100

Corner Premium – $150 per corner

Bulk Space – $5.50 / sq. ft. (400 sq. ft. minimum)

We Take Care of You

Booth Space Includes:

Includes 8′ high back drape, 3′ high side drape, carpet

Exhibitor credentials for your personnel

Digital Marketing Graphics

Pre-show online exhibitor kit

Full-time, on-site show office

Carpet and Visqueen

Security Services

Need something to print out and show to others? Click Here to download the PDF.


Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.

Show ProgramClick Here to Learn More

  • AdvertisingStarting at $450 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.

VIP Passes$6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.

SponsorshipsStarting at $5,000 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click here for opportunities and packages.

Internet & Electrical Services – Upgrade your booth with lighting, video and Wi-Fi to better demonstrate your products by adding electrical and internet service. Available through DeVos Place – click here for pricing & order form.

Rental FurnishingsPricing Varies – Art Craft Display can handle anything you need to create a standout and functional displays. Click here for options, pricing not yet available.


Show PostersFREE – Display in your storefront, office or community board.

Buy One, Get One Free CouponsFREE – OUR BEST DISCOUNT. Include in a special mailing or use as an incentive for your best customers Order in increments of 50, maximum 300.

Digital Marketing GraphicsFREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!


The Michigan International Auto Show at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Qualified Attendance

*Based on 2023 Attendee Surveys

Dates & Times

11:00 am – 9:00 pm
11:00 am – 9:00 pm
10:00 am – 9:00 pm
10:00 am – 5:00 pm

Move-In/Out Dates & Times


  • Monday, January 29 (freight)
  • Tuesday, January 30 (vehicles)


  • Sunday, February 4 (vehicles)
  • Monday, February 5 (freight)

All Move-In and Move-Out is scheduled on specific assigned times based on your booth location.


Telephone: (616) 447-2860

Dawn Baker, Show Manager & Exhibit Space & Sponsorships

Nicole Walters-Heppe, Sales & Sponsorships

Lindsey Ruffin, Show Office Manager


DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.

Nearby affordable lodging is in available, including special rates at select hotels.

Need something to print out and show to others? Click Here to download the PDF.

Interested in Other Shows?

Click the bar below for links to other ShowSpan Show Brochures!

Click on any show title for more information

Grand Rapids Remodeling & New Homes Show – January 12-14, 2024

West Michigan Home & Garden Show – Feb 29-Mar 3, 2024

Lansing Home & Garden Show – March 14-17, 2024

Cottage & Lakefront Living Show – Detroit – February 22-25, 2024

Cottage & Lakefront Living Show – Grand Rapids – March 22-24, 2024

Ultimate Sport Show Tour

Includes information for:

  • Ultimate Fishing Show – Detroit – January 11-14, 2024
  • Ultimate Sport Show – Grand Rapids – March 7-10, 2024
  • Outdoorama – February 22-25, 2024


The Milwaukee Boat Show – Jan 19-21 & 24-28, 2024

The Grand Rapids Boat Show – February 14-18, 2024

The Grand Rapids International Wine, Beer & Food Festival – Nov 16 - 18, 2023

The Grand Rapids Camper, Travel & RV Show – January 18-21, 2024

The West Michigan Golf Show – February 9-11, 2024