February 3-6, 2022

Exhibit in the Show

Watch our video brochure below to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!

Tell Me More!

Use the menu below to find everything you need to know about participating in the show.

Sponsor the Show

Sponsorship Brochure

Space Rates

Booth Space – 10 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape, carpet

1 Booth $1,200
Additional Booths $1,100

Corner Premium – $150 per corner

Bulk Space – $5.35 / sq. ft. (400 sq. ft. minimum)

View the Floorplan

Application /
Cost Calculator

We Take Care of You

Booth Space Includes:

Exhibitor credentials for your personnel

Digital Lead Capture System (EventsPass LeadGen™)

Digital Marketing Graphics

Pre-show online exhibitor kit

Full-time, on-site show office

Carpet and Visqueen

Security Services

Need something to print out and show to others? Click Here to download the PDF.

COVID Safety Guidelines

ShowSpan events are produced with the safety of all participants top of mind, and will comply with all local, state and federal safety guidelines. Read our position statement by clicking HERE.

ASM Global staff in Grand Rapids are using VenueShield protocols to reopen DeVos Place in accordance with local, county and state guidelines.


PLEASE NOTE: This information is from the 2021 show season. 2022 info will be available soon

Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.

Patron Data Capture SystemStandard Package FREE! Upgrades starting at $149 – In addition to the standard package that comes with your booth, you can add device licenses and custom questions to gather more data from customers simply by scanning their ticket! Retargeting, text campaigns and other valuable add-ons also available. Click Here to learn more!

Show ProgramClick Here to Learn More

  • AdvertisingStarting at $450 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.

VIP Passes$6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.

SponsorshipsStarting at $5,000 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click here for opportunities and packages.

Internet & Electrical Services – Upgrade your location with lighting, video and wifi to better demonstrate your products by adding electrical and internet service to your location. Available through DeVos Place – click here for pricing & order form.

Rental FurnishingsPricing Varies – Art Craft Display can handle anything you need to create a standout and functional displays. Click here for options, pricing not yet available.


Show PostersFREE – Display in your storefront, office or community board.

Buy One, Get One Free CouponsFREE – OUR BEST DISCOUNT. Include in a special mailing or use as an incentive for your best customers Order in increments of 50, maximum 300.

Digital Marketing GraphicsFREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!


The Michigan International Auto Show at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Qualified Attendance

Based on 2020 Attendee Surveys

Dates & Times

11:00 am – 9:30 pm
11:00 am – 9:30 pm
10:00 am – 9:30 pm
10:00 am – 5:00 pm

Move-In/Out Dates & Times

Move-In is Mon, Jan 31 (freight) Tues, Feb 1 (vehicles)

Move-Out is Sun, Feb 6 (vehicles) & Mon, Feb 7 (freight)

All Move-In and Move-Out is scheduled on specific assigned times based on your booth location.


Telephone: (616) 447-2860

Dawn Baker, Show Manager & Exhibit Space

ext. 1011 | dawnb@showspan.com

Erin Welsh, Promotions & Sponsorships

ext. 1075 | erinw@showspan.com

Jean Flynn, Show Office Mgr & Exhibit Payments

ext. 1085 | jeanf@showspan.com

Henri Boucher, Show Producer


DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.

Nearby affordable lodging is in available, including special rates at select hotels.

Get Directions

Need something to print out and show to others? Click Here to download the PDF.

Interested in Other Shows?

Click the bar below for links to other ShowSpan Show Brochures!

Click on any show title for more information

Grand Rapids Remodeling & New Homes Show – January 14-16, 2022

West Michigan Home & Garden Show – March 3-6, 2022

Lansing Home & Garden Show – March 17-20, 2022

Cottage & Lakefront Living Show – Detroit – February 24-27, 2022

Cottage & Lakefront Living Show – Grand Rapids – March 25-27, 2022

Ultimate Sport Show Tour

Includes information for:

  • Ultimate Fishing Show – Detroit – January 6-9, 2022
  • Ultimate Sport Show – Grand Rapids – March 10-13, 2022
  • Outdoorama – February 24-27, 2022

The Milwaukee Boat Show – Jan 21-23 & 26-30, 2022

The Grand Rapids Boat Show – February 16-20, 2022

The Grand Rapids International Wine, Beer & Food Festival – Nov 19 & 20, 2021

The Grand Rapids Camper, Travel & RV Show – January 20-23, 2022

The West Michigan Golf Show – February 11-13, 2022