Milwaukee Boat Show
Jan 22-24 & 27-31, 2021

Milwaukee Boat Show At the Exposition Center at the Wisconsin State Fair Park

Milwaukee Boat Show At the Exposition Center at the Wisconsin State Fair Park

For Immediate Release:

Contact:  Henri Boucher, Show Producer (616) 447-2860
Julie Stolper Diekelman, Show Publicity (262) 853-1602


Milwaukee Boat Show At the Exposition Center at the Wisconsin State Fair Park

January 17-19 & 22-26, 2020

Fri- Sunday & Wed – Sunday


MARK YOUR CALENDARS:  Spanning two weekends in January, twenty-four of the region’s largest Boat Dealers will display the broadest array of boats of any Wisconsin Boat Show. More Great Lakes boats: Cruisers, Motor Yachts, Center Consoles and Trawlers will be on display than ever before. This is a unique annual opportunity to see all of a boater’s options under one roof:  over 400 boats.

More than 100 brands will be represented.  Every category ranging from Kayaks and Personal Water Crafts to Motor Yachts and Sport Cruisers will be on display.  Fishermen will have an un-paralleled selection of Aluminum and Fiberglass Boats, rigged Bass or Walleye style or for off-shore trolling.  Family boaters will want to view the assortment of Open Bow Runabouts, Pontoons, Deck Boats, Inboard Ski and Wakesurfing Boats and “Fish-n-Skis.”

Factory reps will be on hand at the Boat Show to answer questions about features and performance of boats and unlike any other Boat Show in the Midwest you will find the Factory Displays from Mercury, Yamaha and Evinrude Outboards.  The year’s sharpest pricing and financing will be brought to the show as the competition is anticipated.  Purchases at the Boat Show ensure delivery in time to enjoy the whole boating season.

Everything for the Boating Lifestyle will be on hand at this, the largest Boat Show in Wisconsin.  Pro style Ski and Wakesurfing equipment and The Tuber’s Truckload Sale will offer the best prices of the year.  New Docks and Boat Lift systems are priced to sell for lakefront home owners.

Anglers can take in Fishing Seminars on the two weekends. Special Displays include Antique and Classic Boats, Wisconsin Scale Boats and the food at the Key West Crab Shack.

For Family entertainment on the second weekend of the show there will be multiple performances daily by The Marvelous Mutts!!  An entertaining Dog Agility performance enjoyed by kids of all ages- from 2 to 92.


Friday January 17 12pm – 9pm
Saturday January 18 10am – 9pm
Sunday January 19 10am – 5pm
Monday – Tuesday January 20-21 SHOW CLOSED
Wednesday January 22 3pm – 9pm
Thursday – Friday January 23-24 12pm – 9pm
Saturday January 25 10am – 9pm
Sunday January 26 10am – 5pm

ADMISSION:               Adults $12.00* | Kids (6-14) $5 | 5 & Under FREE
*$10 Weekday Admission Online with Promo Code