Milwaukee Boat Show
Jan 22-24 & 27-31, 2021

Milwaukee Boat Show is fun for the whole outdoors loving family

Milwaukee Boat Show is fun for the whole outdoors loving family


At the Exposition Center at the Wisconsin State Fair Park

January 17-19 & 22-26, 2020

The Milwaukee Boat Show is fun for the whole outdoors loving family!




HO Sports Tube Truckload Sale
HO Sports will inflate every tube they make and offer the BEST values ever at the Boat Show Truckload Sale!  Meet the professional designers of the tubes straight from the factory.  HO Sports will also give away a pair of tubes Wednesday, Thursday and Friday to some lucky winners who compete in a game of skill while at the show!

Ski and Wakesurfing equipment!!
Several Dealers will be selling the newest watersports equipment and vests

Kayaks and Stand-up Paddle Boards
Many different brands of paddlesport equipment:  hard boards and inflatables

The Marvelous Mutts
A Canine Spectacular, is a thrilling dog sport entertainment show that showcases some of the world’s finest canine athletes. The dogs amaze audiences as they flip and fly to snatch Frisbees out of the air and race through obstacle courses with breathtaking speed. Spectators, children and adults alike, always leave The Marvelous Mutts’ shows with smiles on their faces . . . after they pick their jaws up off the ground!

The Marvelous Mutts team members have appeared on ESPN’s Great Outdoor Games, Good Morning America, The Early Show, Fox & Friends, and The Late Show with David Letterman. This seasoned crew of performing canines, all adopted from shelters and rescue groups and each with an amazing story, showcase their athleticism in a fast-paced, high energy, action-packed show!

Marvelous Mutts Performance Schedule:

Wednesday, January 22: 5pm  |  8pm
Thursday, January 23: 5pm  |  8pm
Friday, January 24: 1pm  |  4pm  |  7pm
Saturday, January 25: 1pm  |  4pm  |  7pm
Sunday, January 26: 12pm  |  3pm


Wisconsin Scale Boats
Meet the model boat enthusiasts and view their unique display of boats located in the West Concourse.  Association members will be on hand to answer any questions and demonstrate their crafts.

Antique & Classic Boats
The Glacier Bay Chapter of the Antique & Classic Boat Society of America will bring in the best of their show quality restorations.

Gizmo the Robot
Be on the look-out for Gizmo the Robot while you’re at the Show!  He’ll be wandering the aisles entertaining attendees.

Eppinger Limited Edition Lures
The first 250 lucky attendees to the M-W Marine Fishing Seminars will be presented with a special commemorative Dardevle lure, courtesy of Eppinger Manufacturing!  Eppinger is a 4th generation family owned Michigan fishing lure manufacturer with a century long history of producing the world famous Dardevle.  These special lures bear the logo of the Show and a special run has been produced just for this event.  Make sure to attend early to secure this valuable collector’s item!


One of the Midwest’s finest dealers of Fishing Boats has once again scheduled a fantastic lineup of Pro Anglers and guides to share their knowledge and techniques on the water with attendees to the Boat Show. Bass, Walleye, Trout and Salmon are all covered in these seminars that are presented on both Saturdays and Sundays of the Show.

For the complete Seminar Schedule go to


Evinrude Outboards has invited 3 of their most accomplished and popular Fishing Pros to attend the Milwaukee Boat Show on the opening weekend to meet and share their favorite stories and techniques with all attendees.

Saturday, January 18:
Alex Peric
Eric Haataja

See Alex and Eric in the Alumacraft and Evinrude booths:

Evinrude Booth: Alex 10:00 a.m. – 12:30 p.m., Eric 1:00 p.m. – 2:30 p.m.

Alumacraft Booth: Eric 10:00 a.m. – 12:30 p.m., Alex 1:00 p.m. – 2:30 p.m.

Sunday, January 19:
Larry Smith

Larry will be onsite for a seminar from 1pm-2pm and then will be at the Evinrude booth from 2pm-4pm



Friday January 17 12pm – 9pm
Saturday January 18 10am – 9pm
Sunday January 19 10am – 5pm
Monday – Tuesday January 20-21 SHOW CLOSED
Wednesday January 22 3pm – 9pm
Thursday – Friday January 23-24 12pm – 9pm
Saturday January 25 10am – 9pm
Sunday January 26 10am – 5pm


$12 Adults  ($10 Weekday Admission Online with Promo Code)
$5 Children (6-14)
Children 5 & under FREE