Jan 19-21 & 24-28, 2024

About the Show

See highlights from the 2022 Show!

The Milwaukee Boat Show at the Expo Center at State Fair Park is a great way for you to meet thousands of potential customers in 8 days!

Applications are accepted on a first-come, first-served basis, so don’t delay!


Download Show Brochure Exhibit Space Information

Who Comes to the Show?

Based on 2023 Attendee Surveys

What Visitors Had To Say:

(I liked) “Seeing the boats in one location instead of traveling to multiple dealers.”

(I liked) “Being able to walk around and step foot in so many different boats across price ranges”

(I liked) “Variety of luxury boats”

“The price of the show and parking made the drive/gas worth it. Vendors and exhibitors were willing to engage and the inventory was geared towards my price point”

“Very nice floor layout. Plenty of room to move around.”

“Cool boats. Professional wakeboarders. Funny squirrel. Family time.”

(I liked) “Learning about new options on boats and deciding what manufacturers are best”