Jan 22-24 & 27-31, 2021

About the Show


The Milwaukee Boat Show at the Expo Center at State Fair Park is a great way for you to meet thousands of potential customers in 8 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Download Show Brochure Exhibit Space Information

Who Comes to the Show?

Based on 2019 Attendee Surveys

What Visitors Had To Say:

“Easy to see multiple boat manufacturers and different features in one place.”

“Traded my boat for a new one.”

“Opportunity to view a good assortment of watercraft, and speak to knowledgeable manufacturer representatives.”

“Easy floor plan to navigate.”

“I enjoyed seeing the changes they make in the new models of boats and what innovative products and ideas they develop.”

“Good environment. Many dealers in one place.”

(I liked) “A lot of variety and low pressure dealers and sales reps. Great place to help make decisions for family boating needs.”