Jan 22-24 & 27-31, 2021

About the Show


Welcome!

The Milwaukee Boat Show at the Expo Center at State Fair Park is a great way for you to meet thousands of potential customers in 8 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Download Show Brochure Exhibit Space Information


Who Comes to the Show?

Based on 2020 Attendee Surveys

What Visitors Had To Say:


“Bought a boat!”


“Nicely laid out, tons or different styles & models of boats”


“Complete and well organized. All major product lines on display. Dealers with very well stocked and very clean booths.”


“The number of boat dealers provided us an opportunity to evaluate our pontoon purchase choices”


(I liked) “Looking at the new style of cruisers”


“Was impressed by the number of boats on hand”


(I liked) “Able to see and learn about many brands of pontoons in one place”