Jan 22-24 & 27-31, 2021

Features & Attractions

PLEASE NOTE: The following information is from the 2020 Milwaukee Boat Show. The 2021 show details will be posted soon.

The Marvelous Mutts

The Marvelous Mutts

The Marvelous Mutts, a canine spectacular, is a thrilling dog sport entertainment show that showcases some of the world’s finest canine athletes and they will be at the Milwaukee Boat Show throughout the second weekend, Jan. 22-26. The dogs amaze audiences as they flip and fly to snatch Frisbees out of the air and race through obstacle courses with breathtaking speed. Spectators, children and adults alike always leave The Marvelous Mutts’ show with smiles on their faces…after they pick their jaws up off the ground!

The Marvelous Mutts’ team members have appeared on ESPN’s Great Outdoor Games, Good Morning America, The Early Show, Fox & Friends, and The Late Show with David Letterman. This seasoned crew of performing canines, all adopted from shelters and rescue groups and each with an amazing story, showcase their athleticism in a fast-paced, high energy, action-packed show!

Marvelous Mutts Performance Schedule:

Wednesday, Jan. 22:  5pm  |  8pm

Thursday, Jan. 23:  5pm  |  8pm

Friday, Jan. 24:  1pm  |  4pm  |  7pm

Saturday, Jan. 25:  1pm  |  4pm  |  7pm

Sunday, Jan. 26:  12pm  |  3pm

HO Sports Tube Truckload Sale

HO Sports Tube Truckload Sale

HO Sports will inflate every tube they make and offer the best values ever at the Boat Show Tubers’ Truckload Sale!  Meet the professional designers of the tubes straight from the factory. HO Sports will also give away tubes to some lucky winners who compete in a game of skill while at the Show. Wednesday, Thursday and Friday, two tubes will be given away each day to some lucky winners!

M-W Marine Fishing Seminars

M-W Marine Fishing Seminars

One of the Midwest’s finest dealers of Fishing Boats has once again scheduled a fantastic lineup of Pro Anglers and guides to share their experience on the water with attendees of the Boat Show. Bass, Walleye, Trout and Salmon are all covered in these seminars that are presented on both Saturdays and Sundays of the Show.

CLICK HERE to view the complete schedule

Evinrude Fishing Pros

Evinrude Fishing Pros

YouTube sensation Alex Peric and local fishing guide Eric Haataja will assemble on Saturday, January 18 at the Boat Show in the Alumacraft and Evinrude booths. Then on Sunday, January 19, Wisconsin fishing guide Larry Smith will be onsite in the Evinrude display. Avid anglers won’t want to miss this opportunity to learn from the pros and meet these guys!

Saturday, Jan. 18 Schedule:

Evinrude Booth:  Alex 10am – 12:30pm  |  Eric:  1pm – 2:30pm

Alumacraft Booth:  Eric 10am – 12:30pm  |  Alex 1pm – 2:30pm

Alex Peric is a Chicago native who has formed a passion around chasing the extraordinary bites internationally and back home. He has created a strong presence in the Midwest by challenging the elements during all seasons while taking his audience along with him. Alex has an extreme love for the sport of fishing and truly captivates the persona of an adventure seeking outdoorsman. On his YouTube channel, apbassing, he engages with viewers on a technical level as well as a comedic one. The show tests his outdoor skills both on and off the water.

Eric Haataja is one of North America’s best fishing guides and is the current holder of the IGFA World Record for Brown Trout. He has been a full-time guide for 20 years (Big Fish Guide Service), fishing 365 days a year. Eric is also a Bass tournament angler, fishing educator, television show host, and YouTube video producer.

Sunday, Jan. 19 Schedule:

Larry will be available in the Evinrude booth from 1pm – 4pm for a meet & greet.

Larry Smith has been a full-time Wisconsin fishing guide and professional angler for over 30 years. He has always been passionate about the outdoors – especially hunting, fishing and farming. Larry spends every day in the field, or on the ice, water and woods. His television show, Larry Smith Outdoors, is the only hunting and fishing show with 52 new episodes per year, filmed and aired the same week.

Evinrude, part of the BRP Marine Group, is a global manufacturer of outboard marine engines. A model of innovation, Evinrude developed the first commercially viable outboard engine in 1909. Celebrating 110 years of innovation in 2019, the Evinrude engine lineup, from 3.5 to 300 HP, offers customers superior value across a full range of applications while meeting all global emissions standards. Engines are available at authorized Evinrude dealerships worldwide.

The Key West Crab Shack

The Key West Crab Shack

Enjoy the Splendor of the Seas Menu at the Key West Crab Shack while at the Boat Show.

Wisconsin Scale Boats

Meet the model boat enthusiasts and view their unique display of boats located in the West Concourse.  Association members will be on-hand to answer any questions and demonstrate their crafts.

Antique & Classic Boat Display

Antique & Classic Boat Display

The Glacier Bay Chapter of the Antique & Classic Boat Society of America will bring the best of their show quality restorations.

Gizmo the Robot

Gizmo the Robot

Be on the look-out for Gizmo the Robot while you’re at the Show. He’ll be wandering the aisles entertaining attendees the 2nd week of the show, January 22-26!

America’s Boating Course®

A one-day Boating Safety Certification Course to be held on Saturday, January 25

Representatives of the United States Power Squadrons® will conduct this class. Typically these classes run for a series of four weeks. Those who pass will receive a Wisconsin DNR certificate of completion. The knowledge gained could save you and your family’s life (at the very least it will reduce your insurance premiums).

This certificate is REQUIRED by all persons born after December 31, 1988 in order to operate a personal watercraft or motorboat even if accompanied by a properly certified boating certificate holder. Having a driver’s license does not fulfill this requirement.

This certificate is also required by persons who are at least 12 years old to operate a boat or personal watercraft when no adult is aboard.

This is a great opportunity to prepare for safe summer fun in one day…  then take in the Boat Show for free!

America’s Boating Course covers:  Introduction to Boating, Boating Law; Boating Safety Equipment; Safe Boating; Navigation; Boating Problems; Trailer, Storing and Protecting Your Boat; Hunting and Fishing; Water Skiing and River Boating; and much more


Registration Options:

1.  Call (262) 786-2599 for information on how to pre-register or visit www.milwaukeepowersquadron.org

2.  The charge for the class is $45, which covers all materials needed and the exam. An additional charge of $15 is for each additional person in the same family sharing the same book.

3.  Register and pay at the door on the day of the course, Saturday, January 25 at 7:45am (if there is space available). Use the North Entrance door.

7:45am –  The North Entrance doors open for attendees and at-the-door registration (if space is available).  All students must have a Wisconsin Customer ID number prior to completion of the class. If you don’t have one, you can obtain a WI DNR Customer ID Number (7am – 10pm) by calling the WI DNR Customer Service at 1-888-936-7463 or you can visit a WI DNR Service Center during their regular scheduled business hours.

8:05am – Instruction begins

5:00pm – Graduation and distribution of certificates