Ultimate Fishing Show
January 12-15, 2023

All-star seminar lineup, hands-on opportunities featured at Michigan’s largest fishing show, January 12-15 in Novi

All-star seminar lineup, hands-on opportunities featured at Michigan’s largest fishing show, January 12-15 in Novi

For Immediate Release:

For More Information Contact:
Henri Boucher, Show Producer, ShowSpan, Inc. – 800-328-6550
Ben Nielsen, Show Manager, ShowSpan – 800-328-6550
Bill Parker, Sport Show Publicist – 947-886-5883
E-mail: events@showspan.com | Website: www.UltimateFishingShow.com



All-star seminar lineup, hands-on opportunities featured at Michigan’s largest fishing show, January 12-15 in Novi



Novi — Hundreds of New Fishing Boats, the largest Ice Fishing Display in the state, and a Star-Studded Lineup of Seminars by some of the best anglers in the world combine to make the Ultimate Fishing Show–Detroit the largest and best Pure Fishing Show in the country. The show motors into town Jan. 12-15, at Suburban Collection Showplace, 46100 Grand River Avenue in Novi.


The Ultimate Fishing Show–Detroit is an exciting four-day event dedicated entirely to Michigan fishing. Southeastern Michigan is home to more freshwater anglers per capita than anywhere else in the country, making it the largest freshwater fishing market in America. So, it’s no surprise that more than 35,000 anglers visit the Ultimate Fishing Show–Detroit each year.


“Fishermen are getting excited for the return of the largest freshwater fishing show to Suburban Collection Showplace. Hundreds of exhibitors are bringing the latest tackle, gear, fishing boats and accessories to the show,” says Show Manager Ben Nielsen.


The best bass fisherman in the world, Kalamazoo native Kevin VanDam, will share some of his personal tactics and techniques with patrons at the Ultimate Fishing Show-Detroit on Thursday, January 12.


One of the reasons so many anglers attend the Ultimate Fishing Show–Detroit is to sit in on a seminar or two and pick up a new tip or technique from some of the best anglers in the country. VanDam is set to headline the all-star seminar lineup with his Thursday-only appearance.


“Some of the best freshwater fishing opportunities in the world are right here in Michigan,” says Nielsen.  “Whether you fish for bass, walleye, panfish, salmon, trout, muskie, or northern pike we’ve got a seminar that covers them all with our star-studded lineup of national, state, and local fishing experts. Show patrons can pick up tips on fishing for just about every game fish that swims in Michigan waters.”


With colder weather in the forecast Michigan anglers are gearing up for the ice fishing season. The Ultimate Fishing Show–Detroit has everything an ice angler needs and features the largest ice fishing display in the state at the Ultimate Ice Fishing Village. Along with a Shanty Truckload Sale, there also will be a vast variety of augers, electronics, tackle, and gear for sale. Manufacturer exhibits from Clam, Otter Outdoors, Striker, Frabill, Jiffy, Eskimo, Marcum, Strikemaster and others will be on hand all four days of the show to answer questions and explain the features of their line of ice fishing equipment. Multiple retailers will be present, including Frank’s Great Outdoors, with tons of Ice Tackle.


In the market for a new boat? Ultimate Fishing Show–Detroit has hundreds of boats on display from dozens of manufacturers so show patrons can shop and compare. Get the best preseason deals and manufacturer rebates at the Ultimate Fishing Show–Detroit. If you want your boat on the water this spring you need to order it in the winter and the Ultimate Fishing Show–Detroit is the place to make your dreams come true.


There are dozens of other features at the Ultimate Fishing Show–Detroit that include learning opportunities and hands-on activities like Lake Ultimate, a 110,000-gallon indoor lake used as a seminar stage, the Hawg Trough, a 5,000-gallon fish tank filled with native Michigan fish, a stocked Trout Pond, a Rock Climbing Wall, a National Fishing Lure Collection, a Virtual Fishing Simulator, Fish Cleaning Demonstrations, and Fly Casting and Fly Tying instruction.


Want to attend the show for free? On Thursday, January 12, admission is free for patrons who bring six cans/boxes or four pounds of non-perishable food items to donate to the annual Michigan Sportsmen Against Hunger Food Drive. The food will be collected by volunteers from local conservation organizations and donated to the Red Cross and area food banks.


The first 250 attendees on Thursday and Friday receive a free, collectible Dardevle spoon from Eppinger Manufacturing Co. in Dearborn. The first 250 attendees on Saturday and Sunday will receive a K&E Bass Stopper lure from Stopper Lures in Hastings.


Show hours are Thursday, 1 to 8; Friday, 12 to 8; Saturday, 10 to 8; Sunday, 10 to 5.  Admission is  $12 adults, $5 children 6 to 14, free for children 5 and under. On-site parking is $5.


For more information, visit www.UltimateFishingShow.com or call 800-328-6550.

You can also follow late-breaking news and developments on Facebook at ULTIMATESPORTSHOWTOUR.

Media Note:  High-resolution photos and a suggested listing can be downloaded from the website.  Click on “For the Media.”


The Suburban Collection Showplace, a state-of-the-art Exposition, Convention and Conference Center in Novi, Michigan, is owned and managed by Blair M. Bowman. The Suburban Collection Showplace offers approximately 320,000 square feet of space, including 30,000 square feet of meeting space. Other attractive amenities include a full-service kitchen capable of serving a sit down meal to 3,500 people, formal banquet halls, full-service concession areas, two major atrium style entrances with 25,000 square feet of lobby space for pre-function and registration activities. For more information, visit www.SuburbanCollectionShowplace.com.