January 11-14, 2024

About the Show

The Ultimate Fishing Show – Detroit at the Suburban Collection Showplace is a great way for you to meet thousands of potential customers in just 4 days!

Applications are accepted on a first-come, first-served basis, so don’t delay!

Who comes to the Show?

Based on 2023 Attendee Surveys

What Exhibitors Had to Say:

“It was our first year doing this show and our first year ever. The crowds were great and the whole team was very helpful in making this a successful show.”
Hook One Bait and Tackle

“We were very pleased with the whole process. From getting there and set up, to seeing all the wonderful people that the show brought in, and the fun time that we had. Thank you for a great show and we can’t wait to go back next year and the years to follow.”
Sanctuary Traders

“Excellent show with exceptional crowds!”
Cochrane Air Services

“Great Show again this season, looking forward to the rest!”
Brace Lake Outfitters

“Outstanding show.”
Angler’s Quest

“Good foot traffic. Better than most shows I’ve done.”

Reel Respect Charters

“You guys always do a great job and make sure that the exhibitors have what they need and want, excellent service”

Brace Lake Outfitters

What Our Visitors Had to Say:

“The amount of things inside of the place that just scream that this is THE place to get what’s new or get things that you haven’t seen before”

“It has everything I need or want in one location. Plus I get to see friends that I only see there every year.”

(I liked) “Fishing, climbing wall and trout pond for the grandson, jerky stands, fly tying, seminars, outfitter stands…basically the entire show”

(I liked) “Boats and all the vendors. Was such a great experience for a first time visitor”

“I love that there is a lot of tackle in one place, and at good prices too.”

(I liked) “Number of outfitters and opportunities to buy good quality fishing equipment”

“Nice to see all the fishing boats!”

“Very busy, but everything flowed. Good variety of vendors that were well staffed and prepared.”