January 12-15, 2023

About the Show

The Ultimate Fishing Show – Detroit at the Suburban Collection Showplace is a great way for you to meet thousands of potential customers in just 4 days!

Applications are accepted on a first-come, first-served basis, so don’t delay!

Who comes to the Show?

Based on 2022 Attendee Surveys

What Exhibitors Had to Say:


“ShowSpan did a great job! Thank you for fighting for us to have a show this year and allowing us to showcase our boats to thousands of people! Without you we wouldn’t have had the opportunity to meet so many great new friends! This show was a tremendous success… not only in boat sales but in growth, partnership, connections and building new opportunities for the future!”
Montcalm Marine


“The 2022 Ultimate Fishing Show was an absolute blast! This was HangryBrand’s first year having a booth and bringing products to sell. Not knowing what to expect we brought a truck load of fishing lures. Well, we sold over 200 custom RIFT spoons and ran out of product with a full day left to attend. We’ll be better prepared next year!”
HangryBrand


“We had a great, productive time at the show this year. The crowd was better than anticipated. It was great to be back after the 2021 cancellation. Looking forward to another great show in Grand Rapids in March.”
PK Resorts


“excellent”
RD’s Tackle Supply


“Awesome show for my product debut.”
Mitchell Sports Innovations

What Our Visitors Had to Say:


“Excellent seminars, good variety of tackle, outfitters and guides”


“There were a lot of lures I’ve been looking for”


(I liked) “The wide variety of fishing and boating related vendors and the walleye lunch”


“very big show”


“A good display of boats and ice fishing gear”


(I liked) “Seeing new products, and shopping for tackle.”


“It was a large show with something for everyone entertainment wise”


“I love the seminar’s and listening to the experts… Having so much merchandise in one place is great.”


“Great to get out of the house in January to talk fishing with friends and others at the show.”


(I liked) “The amount of fishing gear available along with the guided trip options.”