January 9-12, 2020
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About the Show


The Ultimate Fishing Show – Detroit at the Suburban Collection Showplace is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!


The 2019 show grew by 50% to 300,000 square feet!

Who Comes to the Show?

Based on 2019 Attendee Surveys

What Exhibitors Had to Say:

“Great attendance and folks came ready to buy.”
Cashion Fishing Rods

“It was great. The traffic was incredible.”
Anderson Boat Sales

“This was my first time attending and participating in the Ultimate Fishing Show and I was very impressed with the entire experience. I was amazed with the entire amount of products and information that was available under one roof!!”
Mangan’s Cast a Fly

“Great early winter show!”
Cochrane Air Services

“Well attended especially on Saturday. Great facility, friendly people, I’ll be back!”
Dead End Tackle

“Excellent turn out.”
Birchland Cottages

“The ShowSpan crew is always top notch.”

Schultz Outfitters

“ShowSpan staff made it very easy. Very organized! Great show!”
Lake Products LLC

What Our Visitors Had to Say:

“You listened to your customers. This was the best Ultimate Fishing Show you have had. You enlarged the building, had more tackle variety, more displays, better advertised what the State of Michigan has to offer with regard to fishing and your layout improved!”

(I liked) “Ease of parking followed by entry into the building. There was enough variety of booths, shows, and a vast array of competitive fishing boats to compare.”

“Great selection of boats, fishing tackle and Canadian outfitters.”

“Large number of exhibitors. Well-rounded, all aspects of the sport were well-represented.”

“Great information source, friendly people, lots of places to rest and refresh, almost every vendor you could imagine. Nicely laid out…”

(I liked) “Shopping for tackle that I won’t find anywhere else.”

“Found some great deals on artificial baits & boat accessories. Stayed at the Hyatt, which is very convenient as it is connected to the Showplace, and attended the show all 4 days.”