Promotions & Sponsors

WRIF’s Ultimate Fishing Contest

WRIF FM will host the Ultimate Fishing Competition on Lake Ultimate on Friday at the Show! WRIF will be onsite at the Show on Friday from 4pm-8pm and the competition will start at 7pm. The grand prize winner will win a 4-hour weekday afternoon Charter Fishing Trip for up to 6 people with Capt. Lance Valentine.

Winner must be at least 21 years old and is responsible for all applicable taxes. Prize is non-transferable and not redeemable for cash.

Free Commemorative Dardevle Fishing Lures

Thursday & Friday ONLY

The first 250 lucky attendees to the Ultimate Fishing Show on Thursday and Friday only will receive a free commemorative Dardevle fishing lure from Eppinger Mfg. Eppinger is a 4th generation, family-owned Michigan fishing lure manufacturer with a century-long history of producing the world famous Dardevle spoon. These special lures bear the logo of the Show and a special run of only 500 has been made just for this event. Make sure to attend early to secure this valuable collector’s item!

K & E Bass Stopper Lures

Saturday & Sunday ONLY

Free to the first 250 people on Saturday and Sunday! The Ultimate Fishing Show has teamed up with Michigan’s own Stopper Lure Company to make this special offer. Every angler has room for a Bass Stopper in his or her tackle box. Come to the Show this winter and you’ll catch more fish next year!