March 7-10, 2024

About the Show

The Ultimate Sport Show – Grand Rapids at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days!

Applications are accepted on a first-come, first-served basis, so don’t delay!


Download Show Brochure Exhibit Space Information

Who Comes to the Show?

Based on 2023 Attendee Surveys


What Exhibitors Had to Say:

“You have something special in Grand Rapids, This was our first year and we had an incredible show in terms of both sales and networking. We did 2.5x over any other venue we’ve attended this year and met so many Retailers, Charters, and our favorite, people passionate about the outdoors!”

“The Ultimate Sport Show is the Premier Show in Michigan every year!”

“As always, you guys are awesome!!! Best group in the show business.”
Teachin Fishin

“Excellent show with an excellent turnout!”

Outdoor Adventures

“Attendance was outstanding and our booth was busy most of the day each day.”

Michigan Muskie Alliance

“Great show! Attendance was HUGE and people were having a great time.”

Muskegon Inventors Network

What Our Visitors Had to Say:

“Enjoyed speaking to vendors with new innovative products, great deals to stock the fishing inventory with, great people!”

“There was a good overall spread of tackle, electronics, boats, vendors, charters, hunting equipment”

(I liked) “Finding tackle I don’t usually see in stores”

(I liked) “Everything I enjoy for fishing all in one place”

“I enjoy immersing myself in one of my favorite hobbies, a chance to meet up with friends, talk with different retailers, discover new things, and capitalize on sales!”

(I liked) “The wide variety of outdoor vendors and the amount of info for Michigan’s outdoor options.”

“Great selection of fishing and hunting gear.”

(I liked) “A ton of fly in and drive in Canadian fishing destinations to talk to directly. Lots of charters.