March 10-13, 2022

About the Show


The Ultimate Sport Show – Grand Rapids at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Download Show Brochure Exhibit Space Information

Who Comes to the Show?

Based on 2019 Attendee Surveys


What Exhibitors Had to Say:

“Everything is awesome from the speakers, boats, fishing retailers, kids activities, lodges, close by restaurants, hotels, etc. The Grand Rapids ShowSpan Ultimate is top notch.”
Whopper Stopper Muskie Charters

“Easy sign-up, organized move-in, great attendance.”
Friends of NRA – Grand Valley Chapter

“This was our best show ever. We had excellent traffic starting on Thursday, increasing on Friday and peaking on Saturday. The amount of show attendees going by our booth Saturday morning and early afternoon was amazing. We had families and many groups of friends stop by and the amount of show attendees crowded into the Grand Gallery at times was quite large.”
Antique Collectibles

“we were satisfied with the results of the show and appreciate your professionalism; everyone was helpful when we needed assistance”

Matteson Marine

“Excellent show.”

VanDerZee Motorplex

What Our Visitors Had to Say:

“I really enjoy seeing all the new gear for both fishing and hunting. I also enjoy the different food to try. Always end up coming home with more than I need.”

“Fun with the family, picked up a few things that I needed.”

“You have everything to look for at the event.”

(I liked) “Good boat selection, great prices on fishing tackle.”

(I liked) “The mass of product and knowledge. We are in the market to upgrade our backyard ‘shed.’ Met with a vendor at the show… Very helpful! In addition, got some fishing questions answered, some fishing info, fishing lures, and met with the gardening vendor. Enjoyed the taxidermy too. Great show!”

(I liked) “Everything outdoors available under one roof including educational seminars.”