West Michigan Golf Show
February 10-12, 2023

WMGS: Connecting with Golfers

WMGS: Connecting with Golfers


34th Annual West Michigan Golf Show: ‘Reigniting and Reconnecting’ with Golfers


(Grand Rapids, MI) “Reigniting with our customers,” is how Treetops’ Kevin McKinley sums up the appeal of the West Michigan Golf Show (WMGS) set for Feb. 11-13 in downtown Grand Rapids at the DeVos Place. As the Director of Golf and Skiing for the popular northern Michigan resort, McKinley has attended the WMGS for over 20 years. “It seems the golf season in Michigan starts with this Show,” said McKinley. “And it’s great to reconnect with our colleagues at other courses and destinations.”

Treetops has sponsored the Hole-in-One Challenge at the WMGS where patrons can hit shots at an indoor golf hole while earning a chance at cash prizes and golf rounds. “Our sponsorship of the Hole-One-Challenge has been terrific,” said McKinley.  “Everett’s Landscape does a fantastic job building the par-three. It’s not hitting into a net or into a screen. It’s a real hole where good shots bring joy to people’s faces.”

Of course, the business end of the WMGS is important to Treetops and other exhibitors. With resorts able to book rounds at the Show, it’s another reason for patrons to attend.

Treetops, like other destinations, uses a dynamic pricing model where supply and demand of rounds and rooms will dictate the final price. “It rewards golfers to book early at the Show. A round booked in February will invariably be at a better price than one booked later in the season,” said McKinley, a past President of the Michigan PGA.

After a year’s hiatus due to the pandemic, the 34th edition of the WMGS is eager to get back to entertaining and informing golfers. It’s especially encouraged by the attendance of recent shows at DeVos Place.

Senior Manager Carolyn Alt recently reported both the ‘Grand Rapids Wine, Beer & Food Festival’ in late November and the ‘Remodeling & New Homes Show’ in January approached their pre-pandemic attendance numbers and exhibitors reported sales surpassing previous records. That’s a good sign for the Golf Show.

Alt also credited the improvements made in the past year at DeVos. “The state-of-the-art air filtration system and hygiene standards at DeVos Place have reassured our patrons that we take their safety seriously,” said Alt.

Sponsors of the 2022 Show are Treetops Resort, Golf Association of Michigan, Equitable Advisors, Golf Car Plus, Alliance Beverage, and Ferris State Univ. PGM Program.

Admission is $12; Juniors 14 & under are FREE. Avoid the crowds and waiting in line by opting for online tickets. Good for all weekend or readmission, online tickets—with no added fee—are now available at www.WestMichiganGolfShow.com