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Exhibit in the Show

Watch our video brochure below to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!

Tell Me More!

Use the menu below to find everything you need to know about participating in the show.

Space Rates

Booth Space – 10 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape, 6′ table and 2 chairs

1 Booth $875
2 Booths $1,650
Corner Premium $100/corner

Bulk Space

500-999 sq. ft. $3.90/sq. ft.
1,000-1,999 sq. ft. $3.70/sq. ft.
2,000+ sq. ft. $3.50/sq. ft.

View the Floorplan

Applications for 2022 will be available July 1, 2021

We Take Care of You

Booth Space Includes:

One 6’x2′ covered & skirted table; two chairs; wastebasket (these items not included with bulk space)

Move-in unloading assistance on Friday

Digital Lead Capture System (EventsPass LeadGen™)

Exhibitor lounge

Exhibitor party Saturday night

Security services

Exhibitor credentials for your show staff

Pre-show online exhibitor kits

Full-time, on-site show office

Custom emailable customer discounts


Please Note: The following information is from the 2021 show season. Updated information will be available soon.

Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.

Patron Data Capture SystemStandard Package FREE! Upgrades starting at $149 – In addition to the standard package that comes with your booth, you can add device licenses and custom questions to gather more data from customers simply by scanning their ticket! Retargeting, text campaigns and other valuable add-ons also available. Click Here to learn more!

Show ProgramClick Here to Learn More

  • AdvertisingStarting at $200 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.
  • Highlighted Online Program Listing$50 – Outlined and linked to your website, make your name stand out! The show program is online the week before the show until September, so patrons can find you after the show.

Booth Upgrade Package$1,500 – The One-Stop add on to get the MOST out of your booth space – includes a 3’x6’ Banner in the lobby at the show, logo at the top of the exhibitor listing on the show website, highlighted online program listing, logo on post-show email blast promoting the online program, wireless internet connection during the show, and 20 VIP passes for your guests!

VIP Passes$6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.

SponsorshipsStarting at $3,500 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click Here for pricing & perks.

Internet & Electrical Services – Upgrade your booth with lighting, video and wifi to better demonstrate your products by adding electrical and internet service to your booth. Available through DeVos Place – click here for pricing & order form.

Rental FurnishingsPricing Varies – From carpet to tables to full backdrop printing, Art Craft Display can handle anything you need to create a standout and functional booth display. Click here for options, pricing not yet available.


Show PostersFREE – Display in your storefront, office or community board.

Buy One, Get One Free CouponsFREE – OUR BEST DISCOUNT. Include in a special mailing or use as an incentive for your best customers Order in increments of 50, maximum 300.

Digital Marketing GraphicsFREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!


It’s a passion for Golf that is shared among all of us, our sponsors, exhibitors and patrons that has made the West Michigan Golf Show great for 30 years. This is an extraordinary opportunity to kick off your golf season and meet over ten thousand golfers in just three days, excited for the season, stocking their golf bags and ready to play golf!

Qualified Attendance

Based on 2020 Attendee Surveys

Dates & Times

Please Note: The following dates are for the 2021 show. Updated dates will be available soon

2:00 pm – 9:00 pm
10:00 am – 6:00 pm
10:00 am – 4:00 pm

Move-In/Out Dates & Times

Move-In is Fri, Feb 12 8am-12noon (Bulk spaces may request to move in on Thursday)

Move-Out is Sun Evening, Feb 14 5:15pm-9pm


Telephone: (616) 447-2860
Fax: (616) 447-2861

Carolyn Alt, Senior Manager

ext. 1076 |

Rachel Pullman, Show Office Manager

ext. 1082 |

Derek Lancioni, Promotions

ext. 1012 |

Mike Wilbraham, Show Producer

ext. 1072 |


DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.

Nearby affordable lodging is in available, including special rates at selected hotels.

Get Directions

Interested in Other Shows?

Click the bar below for links to other ShowSpan Show Brochures!