February 2-5, 2023

Features & Attractions



New this year to the Michigan International Auto Show — an overland truck/trailer build by Gentex!

We are excited to welcome back Gentex as our presenting sponsor!

Gentex’s latest build is a massive, heavily modified 2021 Chevrolet Silverado Trail Boss (2LT). The body’s aggressive stance comes from the addition of Fiberwerx carbon fiber fenders and bedsides accentuated by 37” Nitto Ridge Grappler tires mounted to custom-spec “one-off” Gentex-designed 20” Brixton Forged rims. Custom Addictive Desert Design Stealth Fighter front and rear bumpers complete the look. The truck is detailed with forged carbon fiber accents, including hood applique, exterior and interior mirror casebacks, and exhaust tips. Sitting atop the truck’s custom Mule Sam roof rack is a DJI Matrice 300 RTK drone for scouting the surrounding terrain.
The truck is paired with a companion 2021 Vorsheer XOC (Extreme Overland Camper) featuring the same overland theme and matching wrap. It comes loaded with every outdoor adventure necessity, including heater and air conditioning, propane stove, sink, fridge/freezer, rooftop tent, and more. It also features a Gentex-designed trailer cam integrated into the spare tire cap to stream live rear video to the truck’s digital rearview mirror. To add to its creature comforts, Gentex outfitted it with an integrated kegerator with reverse tap, bottom-fill dispensing system, custom whiskey bar, and 300-cigar humidor.

For a more in-depth look at the build details visit https://www.gentex.com/SEMA

Be sure to check out their Michigan-themed 2018 Chevy Colorado Z71 (with a modified crew cab for camping and outdoor adventure). This year, the truck also gets a companion vehicle: a heavily modified Polaris RZR with a complementary Michigan-themed wrap, SmartBeam-controlled light bar, R-Series FDM, and other Gentex technologies.

PLEASE NOTE: The following information is from the 2022 Auto Show. The 2023 Show details will be posted soon…

Label Motorsports Special Features

Label Motorsports Special Features

These stunning vehicle will be unveiled and on display at the show courtesy of Label Motorsports

C8 Corvette

Label Motorsports will unveil Project Vouno, a C8 full carbon fiber fender replacement Widebody & 29 piece forged carbon fiber aerodynamic program.

The C8 Corvette has completely custom titanium mid-bumper-existing exhaust, aerodynamic-ducted hood integrated into the front bumper & the world’s largest billet 8 piston brake system.

Gentex partnered with Label Motorsports & together created the forged carbon fiber view mirror, lighted “LM” blind spot exterior mirrors, & clear taillight package.

This will be the first time the public will be able to view it in person fresh off its debut at the 2021 SEMA show in Las Vegas!

 2020 Ferrari 812 Superfast

The 2020 Ferrari 812 Superfast is an example of what happens when an automaker commits to crafting a vehicle that offers the best performance money can buy.

2021 BMW X3M Competition

BMW’s 2021 X3M Competition is one of the world’s highest performing SUV’s and a vehicle that performance vehicle enthusiasts have recently flocked to, due to the practically of being able to drive it year round, the ability to fit 4 people in, and still possesses amazing performance figures more aligned with high performance cars.

2015 Audi R8

Undeniably a supercar, with supercar power and supercar speed, on and off the track.

2017 Porsche 991.2 Turbo 

What can you say about a car that hits 60 mph in 2.6 seconds? That is quick, and that is beautiful.

Cars & Coffee Grand Rapids

Cars & Coffee Grand Rapids

Specialty Event Display!
In the Grand Gallery at the show, visit the Cars & Coffee Grand Rapids display.

Nowhere in the country has a combination like this been put together in the same location, EVER!

“Cars and Coffee Grand Rapids” honors the passing of close friend and attendee, Brian Trahey of Grand Ledge, Michigan with a spectacular display of three generations of the Ford GT this year at the 2022 Auto Show. One of Brian’s passions in life was the automotive hobby and culture, and in partnership with his wife, Amy and two sons, we have assembled this very special display that includes 2 legendary vehicles from Brian’s collection that includes a 2006 Ford GT Heritage Edition and the 2019 Ford GT 1 of 1 in Epic Orange.

The third historic part of the display is a 1965 Ford GT40 owned by another Cars and Coffee Grand Rapids longtime member, Gus Meyjes from Cadillac, and also a personal friend of Brian has also joined us at our events and private drives throughout Michigan.

This once and a lifetime opportunity is our way of honoring Brian’s legacy and the passion he had to share his love of vehicles with our West Michigan community. We hope you will come and see the vehicles, learn a bit about Brian and his family, and continue to remember one of our close friends gone far too soon.

Auto Image Special Features

Auto Image Special Features

Auto Image specializes in sunroof installation and custom leather upholstery, with over 80 years of installation combined experience!

2021 Ford Bronco

(Sponsored by Fox Ford of Grand Rapids)

3.5” Suspension lift, with brand spankin’ new Fuel Arc wheels in brushed nickel. First 5 in the country are on this Bronco. Those Fuel wheels are wrapped in 35” Nitto Ridge Grappler M/T tires for ride quality and off-road capability. We took the design cues from the brushed nickel wheels and incorporated it into a hand cut brushed nickel graphics package, along with a custom Katzkin leather interior with the same attention to detail in material texture. And with the top down in the Bronco, we wanted to make sure the sound system would vibrate your chest with top notch sound quality but at a consumer conscious price tag. And we finished off this build with equipping it with Ford Factory up fitter switches.

2022 Ford F-150 Relentless Rhino 

(Sponsored by Ed Koehn Ford in Greenville)

This truck design debuted at the 2021 SEMA show in Las Vegas Nevada competing against 6 other restyles in the nation selected to compete in the SEMA PRO Cup Challenge. With 7 top voted Restyles in the nation came up with their version of a vehicle that could be wide built by restyles around the nation and voted on style, finish, price and quality. This truck has the exclusive Charging Rhino graphics, and embroidery in the Katzkin custom leather interior. And with sound system of the new F-150 sounding pretty good, we decided just to fill in the low end with a couple 8” ATG subwoofers with the brand new ATG amplifier that isn’t even available to the market yet. (In fact we have to take it out after the show before Ed Koehn Ford gets it back) The front and back LED emblems are always a fan favorite and a unique way to finish off the exterior. The suspension lift and level, Fuel Militia military style wheels and wrapped in the rugged Fuel Gripper M/T 33” tires. The envy of any neighborhood.

2022 Kia Sportage 

(Sponsored by Kia of North Grand Rapids)

With trying to create a build that not only captures the attention of the car buyer and car fan, that isn’t an easy task with a fuel efficient AWD SUV. But we took this opportunity to offer up a Great Lakes Edition Rally style SUV, making this Sportage even more capable and stylish. With lifting the Sportage up, we were able to fit some larger all terrain tires and some black wheels to enhance the rugged looks, along with deleting all the chrome and blacking out the roof and other accents. And with the Custom Katzkin Great Lakes Edition leather interior and external graphics to match.

2022 Jeep Gladiator 

(Sponsored by Champion Chrysler in Lansing)

Returning to the show, is the Jeep Gladiator, in which the last rendition Auto Image brought was nicknamed the “Gladigator” for not only the color but the alligator skin interior. This years version will be a more straight forward approach but taking some design risks in color. With a full suspension lift, Fuel wheels and tires, they make this build way more capable to complete with the Rubicon, but way more stylish and rugged. Finished with some external lighting to light up the trails, and with the loud Katzkin leather interior.

2022 Jeep Gladiator L 

(Sponsored by Harold Zeigler of Grandville)

With the factory wheels powder coated, roof wrapped and chrome deleted, gives the exterior a very unique appearance. We also installed a state of the art, dual smart screen DVD system in the back to keep the kids entertained with streaming video, games and full touch screen displays. The perfect family toting SUV.

Gas Pedal Customs

2021 Jeep Wrangler Rubicon 392
Rock Krawler 3.5” suspension with Bilstein 8100 2.5” bypass reservoir shocks, Addictive Desert Designs (ADD) front and rear bumpers, WARN Zeon 10-S winch, Factor 55 1.5” fairlead, WARN sidewinder ADD rocker protection with Rigid Industries lights, Baja Designs rear S2 back up lights, XL80 pillar lights, 20” OnX6 in the front bumper, and TIS 551 custom painted wheels and Nitto Ridge Grappler tires. Paint by Pfeiffer Collision.

Hellcat-swapped 2014 Jeep Wrangler
2014 Billet Silver Jeep JKU with a 707 hp 6.2L Hellcat motor, built to handle transmission, Kingsport grey armor/wheels, Poison Spyder front bumper, Poison Spyder skid plate, Poison Spyder rear bumper, Poison Spyder Rocker Knockers, Poison Spyder corner armor, Poison Spyder front fenders, Poison Spyder front inner fenders, Poison Spyder rear fenders, Poison Spyder rear inner fender liners, Warn Xeon 10 synthetic rope winch, Factor 55 ProLink, HID Projector headlights, JW Speaker fog lights, factory hard top painted to match, 10th Anniversary hood, LED taillights and backup lights, Rock Krawler 3-link Trail Runner coil over front and rear suspension system, Rock Krawler HD steering, PSC steering assist, Tom Woods 1350 drive shafts, front and rear Dana Ultimate 60s, front and rear 5:38 gears and E-lockers, PAC spring front and rear sway bars, 3” Magnaflow exhaust, Fuel Forged wheels, 42” BFG Krawler KX tires, sPOD, K&N Filter. Paint by Pfeiffer Collision.

1983 Jeep CJ-7

Stay Tuned!

Gilmore Car Museum

Gilmore Car Museum

It’s 2022, and things have certainly changed in the American Auto Industry that is now more than 120 years old. As the auto industry continues to move away from the production of passenger sedans and shifts to larger SUVs and Crossovers, it may be time to review where such vehicles have come from. We can’t think of a better way than checking out the rare and wonderful vehicles showcased by the Gilmore Car Museum in the Grand Gallery (Hall C).

View the list of Gilmore Car Museum Vehicles HERE.


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