February 1-4, 2024
Features & Attractions
GENTEX
Be sure to check out our presenting sponsor, Gentex’s massive, heavily-modified Chevrolet Silverado Trail Boss (2LT). Sitting atop the truck’s custom Mule Sam roof rack is a DJI Matrice 300 RTK drone for scouting the surrounding terrain. The truck is paired with a companion Vorsheer XOC (Extreme Overland Camper) featuring the same overland theme and matching wrap. It comes loaded with every outdoor adventure necessity, including a heater and air conditioning, propane stove, sink, fridge/freezer, rooftop tent, and more.
Gilmore Car Museum – Supercars Then & Now
Check out the Gilmore Car Museum’s display at the river end of the Grand Gallery, which includes muscle cars, a Ford Model T, and a preview of their upcoming Spring 2023 Supercars Then & Now exhibit – featuring a supercharged Duesenberg, Ferrari, Ford GT prototype, and more.
The Gilmore Car Museum – North America’s Largest Auto Museum – is located just 45 minutes south of Grand Rapids.
Sponsored by:
Subaru Loves Pets – Adoption Event
We encourage all auto show attendees to visit the Subaru Loves Pets exhibit and consider adopting a pet. Those not looking to adopt today are invited to make a donation to help pets in the community. All donations and proceeds to our exhibit will go directly to the animals in our partner shelters. This year we are proud to have pets from Hearts of Hope Dog Rescue and MacKenzie’s Animal Sanctuary.
The exhibit will be open during the following hours:
Thursday: 11 am-3 pm and 4 pm-8 pm
Friday: 11 am-3 pm and 4 pm-8 pm
Saturday: 11 am-3 pm and 4 pm-8 pm
Sunday: 11 am-3 pm
To learn more information about the #SubaruLovesPets initiative, please visit https://www.subaru.com/makeadogsday
Care on Canvas
Care on Canvas is a grassroots program that partners with community organizations that support both children and adults in diverse circumstances – including Mary Free Bed Rehabilitation Hospital, where Cynthia Hagedorn, Founder and Director, currently serves as Artist-In-Residence, Helen DeVos Children’s Hospital, the Grand Rapids Children’s Museum, among many others. Care on Canvas blends community, creativity, and compassion while embracing people in various situations to express their journeys in color.
The Michigan International Auto Show and Fox Motors are proud to support Care on Canvas in welcoming 16-year-old Kendall, who has Tourette’s, Fibromyalgia, and Chronic Insomnia, and 15-year-old Aaron who is in remission from a cancerous tumor called Glioblastoma Multiform. These artists will be drawing and painting on a vinyl-wrapped car throughout the duration of the show. Stop by the Care on Canvas space to see their work!
To help make Care on Canvas projects possible, check out their Amazon Wishlist HERE

Kids Ride and Drive
Let the kids take the wheel at the Kids Ride and Drive, sponsored by PADNOS! Kids can take the wheel to test drive a mini Mustang, Jeep, or Mini Cooper around the PADNOS tire-lined track.
Arrive Alive Tour Simulator
Come try UNITE’s Arrive Alive Tour impaired driving simulator and experience drunk, drugged, or distracted driving. Get into an actual vehicle (with battery disabled and car immobilized) and put on a virtual reality headset. Sensors are connected to the vehicle’s gas/brake pedals and steering wheel, enabling you to experience drugged driving without real-life consequences. Upon exiting the vehicle you will receive a mock citation detailing the ramifications of your simulation. An external LED monitor is set up near the vehicle, showing what the driver is experiencing in their simulation in real-time.
UNITE’s Arrive Alive Tour is the nations number-one ranked drunk and distracted driving awareness event, as well as the first-and-only marijuana driving simulator in the country. the Arrive Alive Tour uses a high-tech, state-of-the-art simulator that allows participants to drink while distracted, drunk, or drugged in a fully functioning vehicle without moving or being intoxicated. The simulator allows participants to experience the real-life dangers of impaired and distracted driving without the real life consequences.
Sponsored by Farm Bureau Insurance of Michigan

Michigan Auto Salon
The Michigan Auto Salon features a specialty exotic vehicle display. Stay tuned for the announcement of this full-scale feature coming to the Michigan International Auto Show in 2024!
This feature is a can’t-miss for the automotive enthusiast, with vehicles such as the McLaren 650, McLaren 675LT, McLaren 720S, Maserati MC20, Ferrari 599, and more.
Label Motorsports Special Features
Stunning vehicles will be on display at the show courtesy of Label Motorsports located in the Grand Gallery
Auto Image Special Features
Auto Image specializes in sunroof installation and custom leather upholstery, with over 80 years of installation combined experience! Be sure to stop by the Auto Image booth to enter their multiple giveaways and see these up or out fitted vehicles!
- 2023 White Bronco Outer Banks “Relentless”
- 2023 Red Bronco Big Bend
- 2022 Black F-150 Pure Michigan Edition
- 2022 Lincoln Aviator “White Label”
- 2023 Jeep Wrangler 4XE electric yellow
- 2023 Red Wrangler Sport
- 2023 Nissan Rogue SV
- 2022 Burgundy Ram “Merica”
- 2023 Chevy Silverado “Great Lakes Edition”
- 2022 Jeep Gladiator “Sidewinder” Overland
Cars & Coffee Grand Rapids
Visit the Cars & Coffee Grand Rapids display in the Grand Gallery.
“Cars and Coffee Grand Rapids” is a unique registration style event modeled after the very large scale and successful weekend events that take place throughout the country from Irvine, California to Palm Beach, Florida where they see up to 2000 vehicles per event.
Realizing the vast amount of automotive enthusiasts in West Michigan, “Cars & Coffee Grand Rapids” was originated to create a venue for exotic and unique vehicles and their owners to network, share stories, ideas, and our passion of automobiles without spending the entire day or weekend at a car show. We spend hundreds of hours annually organizing this schedule while working with local Grand Rapids based business’s that share the same passion behind the automotive industry.