Michigan International Auto Show

January 30 - February 2, 2025

Exhibit

Watch our video brochure to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!

Welcome!

The Michigan International Auto Show at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!

Qualified Attendance

Based on 2024 Attendee Surveys

Festival Dates & Hours
Thursday, January 30, 2025
11:00 am
-9:00 pm
Friday, January 31, 2025
11:00 am
-9:00 pm
Saturday, February 1, 2025
10:00 am
-9:00 pm
Sunday, February 2, 2025
10:00 am
-5:00 pm
Move-in/Out Dates & Times

Move-In is Mon, Jan. 27 (freight) & Tues, Jan. 28 (vehicles)

Move-Out is Sun Evening, Feb. 2 (vehicles) & Mon Morning, Feb. 3 (freight)

All Move-In and Move-Out is scheduled on specific assigned times based on your booth location.

Location

DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.

Nearby affordable lodging is available, including special rates at selected hotels.

Contact
  • Telephone: (616) 447-2860

  • Fax: (616) 447-2861

Dawn Baker, Show Manager, Exhibit Space & Sponsorships
dawnb@showspan.com

Nicole Walters-Heppe, Sales & Sponsorships
nicolew@showspan.com

Alex Witulski, Show Office Manager
alexw@showspan.com

Laura Supplee, Marketing & Communications Director
lauras@showspan.com

Need something to print out and show to others? Click Here to download our one-sheet PDF.

Space Rates

Booth Space – 10 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape

1 Booth $1,290
Additional Booths $1,190

Corner Premium – $200 per corner

Bulk Space – $5.65 / sq. ft. (400 sq. ft. minimum)

We Take Care of You

Booth Space Includes:

  • $3 off-site exhibitor parking with free shuttle

  • Exhibitor credentials for your show staff

  • Digital marketing graphics

  • Pre-show online exhibitor kits

  • Full-time, on-site show office

  • Exhibitor Lounge

  • Carpet and Visqueen

  • Security services

Need something to print out and show to others? Click Here to download our one-sheet PDF.

KNOW THE POSSIBILITIES!

Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.

Show ProgramClick Here to Learn More

  • Advertising – Starting at $450 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.

  • Highlighted Online Program Listing – $50 – Outlined and linked to your website, make your name stand out! The show program is online the week before the show until September, so patrons can find you after the show.

VIP Passes$6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.

SponsorshipsStarting at $5,000 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click Here for pricing & perks.

Internet & Electrical Services – Upgrade your booth with lighting, video or wired internet (WiFi included with booth purchase) to better demonstrate your products by adding electrical and internet service to your booth. Available through DeVos Place – click here for pricing & order form.

Rental FurnishingsPricing Varies – From carpet to tables to full backdrop printing, Art Craft Display can handle anything you need to create a standout and functional booth display. Click here for options, pricing not yet available.

FREE STUFF

Show PostersFREE – Display in your storefront, office or community board.

Buy One, Get One Free CouponsFREE – OUR BEST DISCOUNT. Include in a special mailing or use as an incentive for your best customers Order in increments of 50, maximum 300.

Digital Marketing GraphicsFREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!

Interested in Other Shows?

Grand Rapids Remodeling & New Homes Show - January 10-12, 2025

West Michigan Home & Garden Show – Feb 27-Mar 2, 2025

Lansing Home & Garden Show – March 13-16, 2025

Cottage & Lakefront Living Show – Detroit – February 20-23, 2025

Cottage & Lakefront Living Show – Grand Rapids – March 28-30, 2025

Ultimate Sport Show Tour

Includes information for:

Ultimate Fishing Show – Detroit – January 9-12, 2025

Ultimate Sport Show – Grand Rapids – March 13-16, 2025

Outdoorama – February 20-23, 2025

 

The Milwaukee Boat Show – Jan 17-19 & 22-26, 2025

The Grand Rapids Boat Show – February 12-16, 2025

The Grand Rapids International Wine, Beer & Food Festival – Nov 21 - 23, 2024

The Grand Rapids Camper, Travel & RV Show – January 16-19, 2025

The Michigan International Auto Show – January 30 - February 2, 2025

The West Michigan Golf Show – February 6-8, 2025