Features & Attractions

Be sure to check out our presenting sponsor, Gentex’s massive, heavily-modified Chevrolet Silverado Trail Boss (2LT). Sitting atop the truck’s custom Mule Sam roof rack is a DJI Matrice 300 RTK drone for scouting the surrounding terrain. The truck is paired with a companion Vorsheer XOC (Extreme Overland Camper) featuring the same overland theme and matching wrap. It comes loaded with every outdoor adventure necessity, including a heater and air conditioning, propane stove, sink, fridge/freezer, rooftop tent, and more.

The Gilmore Car Museum has been displayed 10-12 historic autos at the Michigan International Auto Show for the past 20 years. The non-profit museum opened to the public in 1966 with thirty-five cars and has grown to become North America’s Largest Auto Museum with more than 600 cars today. The museum relies solely on the generosity of donors who freely give their vehicles to the museum’s collection.

This year, the Gilmore Car Museum is showcasing a few recent donations – each of which have never been displayed before at the Museum or at the Auto Show.  Check them out at the river’s end of the Grand Gallery.

Sponsored by Michigan Public

We encourage all auto show attendees to visit the Subaru Loves Pets exhibit and consider adopting a pet. Those not looking to adopt today are invited to make a donation to help pets in the community. All donations and proceeds to our exhibit will go directly to the animals in our partner shelters. This year Subaru is proud to partner with Hearts of Hope Dog Rescue and SPCA of Southwest Michigan.

The exhibit will be open at the following times:
Thursday, February 1: 11am-3pm | 4pm-8pm
Friday, February 2: 11am-3pm | 4pm-8 pm
Saturday, February 3: 11am-3pm | 4pm-8 pm
Sunday, February 4: 11am-3pm

To learn more information about the #SubaruLovesPets initiative, please visit https://www.subaru.com/makeadogsday

Let the kids take the wheel at the Kids Ride and Drive, sponsored by PADNOS!  Kids can take the wheel to test drive a mini Mustang, Jeep, or Mini Cooper around the PADNOS tire-lined track.

Charge it up and head over to the Electric Avenue at the river end of Hall C to see electric vehicles old and new.  View electrics and hybrids from several different brands and learn about their motors, batteries, mileage, output, and special features.

The Gentex vehicle simulator, or “buck,” as it’s known in the auto industry, is designed to allow Gentex customers to experience all the Company’s technology – and better understand how it interacts together – in a vehicle-like setting. This immersive product display allows customers to experience various driving scenarios that showcase digital rear and side vision, driver biometrics, automatic tolling and in-vehicle transactions, vehicle-to-home automation, dimmable glass, and more. The buck was designed and built in-house by Gentex utilizing the expertise of several key technology partners. Enjoy this sneak peek.

Debuting in 2024, in conjunction with the Michigan International Auto Show, this immersive automotive event promises an exclusive lineup of exotics, supercars, high-performance, and specialty vehicles, all under one roof. The Michigan Auto Salon serves as a gathering point for automotive enthusiasts, artists, fashion, and lifestyle seekers, attracting attendees from the Midwest and beyond. This weekend is a prime destination for automotive enthusiasts seeking a special opportunity to see some of the world’s most impressive vehicles up close and personal. Mark your calendar for the debut on Thursday, February 1st, 2024; this noteworthy inaugural event is a can’t-miss and truly a professionally curated experience for true automotive enthusiasts.

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Come try Wyoming Police Department’s distracted driving simulator and experience drunk or distracted driving.

Through a generous donation made by General Motors, the Wyoming PD recently took possession of a distracted and impaired driving simulator to educate young drivers on the dangers of distracted and impaired driving.  People can either choose to test their driving on the simulator while receiving and responding to text messages on a cell phone or while wearing drunk goggles.

The exhibit will be open at the following times:
Friday, February 2: 11am-9pm
Saturday, February 3: 11am-9pm

Label Motorsports is Michigan’s exclusive destination for Exotic, European, and Custom Automotive Performance and Design. We are a direct importer and dedicated installation facility for top distributors from Italy, Germany, England, and beyond. Our expertise spans a range of specialties, including In-house Design services, Precision Carbon Fiber construction, Bespoke widebody packages, High-Performance Parts, Exhaust and Tuning applications. With the distinction of being featured as a featured builder at the SEMA show for several years, creator of multiple vehicles featured in CSR2 Racing, and builder of show vehicles for clients throughout the country,  Label Motorsports stands as one of the nation’s premier custom automotive facilities, dedicated to pushing the boundaries of Automotive Industry.

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Auto Image specializes in sunroof installation and custom leather upholstery, with over 80 years of installation combined experience!  Be sure to stop by the Auto Image booth to enter their multiple giveaways and see these up or out fitted vehicles!

Gas Pedal Customs is your shop for stock to full custom suspension, steering options, brakes, and brake system upgrades on cars, trucks, SUVs, and jeeps.  Gas Pedal Customs is also your wheel and tire go-to, working directly with all top manufacturers. They are also available for power adders like turbo systems, supercharger systems, bolt-on exhaust systems, cold air intake kits, to full motor swaps. Gas Pedal Customs is proud to start offering the octane card, to protect your investment and to offer special pricing on parts and services, just ask them how. Contact Gas Pedal Customs to get your questions answered and get your next project started.

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SAE International is the leader in connecting and educating mobility professionals to enable safe, clean, and accessible mobility solutions. The Michigan International Auto Show is proud to host three student organizations to showcase the vehicles they have built.

WMU’s Bronco Racing is a Formula SAE team. A student organization with almost 50 members that designs, builds, and competes open wheeled formula-style vehicles against other universities across the world. Their vehicle, BR23 is Bronco Racing’s most successful competition vehicle to date with a record placement of 21st out of 120 international entries at the 2023 Formula SAE Michigan Competition. Developed off the architecture of its predecessor, it saw a lighter carbon fiber monocoque chassis, refined cooling system, and implementation of traction control. Another notable feature is a robust electrical system with wireless telemetry and a new LED dashboard. Powered by a high compression 2007 Honda CBR 600RR four-cylinder sport bike engine running on E-85, BR23 clocked a top speed of 92 mph during an SCCA event.

WMU’s Bronco Baja Racing is a student organization at Western Michigan University that designs and races Baja-style off-road cars. A team of student engineers who foster innovation, teamwork, and hands-on skills while inspiring future problem solvers. Their vehicle, BBR23 is the first competition car built since 2018. After being dormant during the pandemic, the team came back strong with this latest entry in the Bronco Baja Racing catalog of vehicles. Built primarily out of components the team had on the shelf, this beast of a vehicle was assembled and manufactured in just under 50 days, making it a testament to Western Michigan University’s engineering students’ determination to achieve a common goal.

Sunseeker Solar Car Project WMU is a student run non-profit business that designs, builds, and races solar powered race cars across the country. They have been racing for over 30 years with alumni across the United States. The team provides a knowledge base and career-ready understanding of engineering practices to those who contribute to the project. Sunseeker 23 is a symbol of cutting-edge technology with efficiency as its key aspect. It follows a 3-wheel ‘bullet’ car design for optimized aerodynamics and minimized mechanical loss. Weighing approximately 350 pounds before driver, the car can travel a constant 45 mph on sun power alone. This summer, Sunseeker 23 will compete in the Formula Sun Grand Prix and American Solar Challenge 2024.