Promotions & Sponsors

Bring a sack of at least 6 non-perishable food items (cans or boxes) on Thursday ONLY, March 7 to the front of DeVos Place and get in to the Show FREE on Thursday! Tony Gates will be at DeVos Place from 3pm to 6pm for a remote broadcast with HUGE Bill Simonson. The food will be collected by MSAH volunteers and donated to God’s Kitchen of Catholic Charities West Michigan and other needy organizations. Over the years it is estimated that attending Sportsmen, upwards of 2,000 each year, have donated over 120,000 lbs. of food during this, the largest annual single day food drive in Michigan! Help Tony Gates and MSAH volunteers set another record this year!

The first 250 lucky attendees to the Ultimate Sport Show on Thursday and Friday will receive a FREE commemorative Dardevle fishing lure from Eppinger Mfg. Eppinger is a 4th generation family-owned Michigan fishing lure manufacturer with a century long history of producing the world-famous Dardevle. These special lures bear the logo of the Show and a special run has been made just for this event. Make sure to attend early to secure this valuable collector’s item.

The first 250 attendees to the Show on Saturday and Sunday will receive a FREE K&E Stopper Lure! The Ultimate Sport Show has teamed up with Michigan’s own Stopper Lure Company to make this special offer. Every angler has room for a Bass Stopper in his or her tackle box. Come to the Show this winter and you’ll catch more fish next year!

Win a Weekday Afternoon 1/2 day Charter Fishing Trip for Walleye on Saginaw Bay with Capt. Lance Valentine!  Register to win this charter while you’re at the show.

Winner must be at least 18 years old. Trip booked based on availability. Winner is responsible for fishing license fees. Prize is non-transferable and not redeemable for cash.