Watch our video brochure to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!
Welcome!
We are back and offering, all under one roof, a Festival that brings together the industry business your suppliers are looking for as well as attracts the general public to sample and fall in love with your product at this landmark event. The Grand Rapids International Wine, Beer & Food Festival is the largest Festival of its kind in the Midwest, measured by:
100,000 square feet of DeVos Place utilizing Ballroom & Convention Center Space
1,200 beverage labels for sampling choices for every palate
20,000 people interested in discovering new beverages to enjoy
Applications are accepted on a first-come, first-served basis, so don’t delay!
Qualified Attendance
Based on 2023 Attendee Surveys
Move-In is Wed, Nov 20 & Thurs Nov 21
Move-Out is Sat Evening, Nov 23 & Sun Morning, Nov 24
All Move-In and Move-Out is scheduled on specific assigned times based on your booth location.
Location
DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.
Nearby affordable lodging is available, including special rates at selected hotels.
Telephone: (616) 447-2860
Fax: (616) 447-2861
Dawn Baker, Festival Manager
Nicole Walters-Heppe, Sales & Sponsorships
Lindsey Ruffin, Festival Office Manager
Laura Supplee, Marketing & Communications Director
Mike Wilbraham, President
Need something to print out and show to others? Click Here to download our festival information brochure.
Space Rates
Booth Space – 8 ft. Deep x 10 ft. Wide
Includes 8′ high back drape, 3′ high side drape, a skirted 6' or 8' table, 1 chair, and a wastebasket
Beverage Booth | $1,050 |
Distilled Beverage Booth | $1,550 |
Small Plate Restaurant Booth | $1,050 |
Specialty Food Vendor Booth | $1,050 |
Restaurant Pairing Booth | $2,050 |
Industry Trade Event
Showcase your product in front of distributors, suppliers, importers, craft food and beverage businesses, and more at the Industry Trade Event! All MLCC-licensed businesses are invited to come sample your premiere product.
We Take Care of You
Booth Space Includes:
$3 off-site exhibitor parking with free shuttle
Exhibitor credentials for your show staff
Pre-show online exhibitor kits
Full-time, on-site show office
Free WiFi
Exhibitor Lounge
Security services
Additional winery, brewery, distillery & distributor booth provisions:
(1) pouring assistant
(1) dump bucket
Ice and water services
Additional restaurant or specialty food booth provisions:
Single 110 volt (20 amp) electric line
Sanitary hand washing station
KNOW THE POSSIBILITIES!
Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.
Show Program – Click Here to Learn More
Advertising – Starting at $880 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.
Highlighted Online Program Listing – $50 – Outlined and linked to your website, make your name stand out! The show program is online the week before the show until September, so patrons can find you after the show.
VIP Passes – $6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.
Sponsorships – Starting at $5,000 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click Here for pricing & perks.
Internet & Electrical Services – Upgrade your booth with lighting, video or wired internet (WiFi included with booth purchase) to better demonstrate your products by adding electrical and internet service to your booth. Available through DeVos Place – click here for pricing & order form.
Rental Furnishings – Pricing Varies – From carpet to tables to full backdrop printing, Art Craft Display can handle anything you need to create a standout and functional booth display. Click here for options, pricing not yet available.
FREE STUFF
Show Posters – FREE – Display in your storefront, office or community board.
Digital Marketing Graphics – FREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!
Interested in Other Shows?
West Michigan Home & Garden Show – Feb 29-Mar 3, 2024
Lansing Home & Garden Show – March 14-17, 2024
Cottage & Lakefront Living Show – Detroit – February 22-25, 2024
Cottage & Lakefront Living Show – Grand Rapids – March 22-24, 2024
Includes information for:
Ultimate Fishing Show – Detroit – January 11-14, 2024
Ultimate Sport Show – Grand Rapids – March 7-10, 2024
Outdoorama – February 22-25, 2024
The Milwaukee Boat Show – Jan 19-21 & 24-28, 2024
The Grand Rapids Boat Show – February 14-18, 2024
The Grand Rapids International Wine, Beer & Food Festival – Nov 16 - 18, 2023
The Grand Rapids Camper, Travel & RV Show – January 18-21, 2024
The Michigan International Auto Show – February 1-4, 2024
The West Michigan Golf Show – February 9-11, 2024