Exhibit

Watch our video brochure to experience the sights and sounds of the show first hand, hear from our current exhibitors and learn about who is attending the show!

Welcome!

We are back and offering, all under one roof, a Festival that brings together the industry business your suppliers are looking for as well as attracts the general public to sample and fall in love with your product at this landmark event. The Grand Rapids International Wine, Beer & Food Festival is the largest Festival of its kind in the Midwest, measured by:

100,000 square feet of DeVos Place utilizing Ballroom & Convention Center Space
1,200 beverage labels for sampling choices for every palate
20,000 people interested in discovering new beverages to enjoy

Applications are accepted on a first-come, first-served basis, so don’t delay!

Qualified Attendance

Based on 2023 Attendee Surveys

Festival Dates & Hours

Thursday, November 21, 2024

6:00 pm

-9:00 pm

Friday, November 22, 2024

4:00 pm

-9:00 pm

Saturday, November 23, 2024

2:00 pm

-9:00 pm

Move-in/Out Dates & Times

Move-In is Wed, Nov 20 & Thurs Nov 21

Move-Out is Sat Evening, Nov 23 & Sun Morning, Nov 24

All Move-In and Move-Out is scheduled on specific assigned times based on your booth location.

Location

DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.

Nearby affordable lodging is available, including special rates at selected hotels.

Get Directions

Contact

Telephone: (616) 447-2860
Fax: (616) 447-2861

Dawn Baker, Festival Manager

dawnb@showspan.com

Nicole Walters-Heppe, Sales & Sponsorships

nicolew@showspan.com

Alex Witulski, Festival Office Manager

alexw@showspan.com

Laura Supplee, Marketing & Communications Director

lauras@showspan.com

Lindsey Ruffin, Volunteer Coordinator

lindseyr@showspan.com

Mike Wilbraham, President

mikew@showspan.com

Need something to print out and show to others? Click Here to download our festival information brochure.

Space Rates

Booth Space – 8 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape, a skirted 6' or 8' table, 1 chair, and a wastebasket

Beverage Booth	$1,050
Distilled Beverage Booth	$1,550
Small Plate Restaurant Booth	$1,050
Specialty Food Vendor Booth	$1,050
Restaurant Pairing Booth	$2,050

Industry Trade Event

Showcase your product in front of distributors, suppliers, importers, craft food and beverage businesses, and more at the Industry Trade Event! All MLCC-licensed businesses are invited to come sample your premiere product.

View the Floorplan

More Info & Application

We Take Care of You

Booth Space Includes:

$3 off-site exhibitor parking with free shuttle
Exhibitor credentials for your show staff
Pre-show online exhibitor kits
Full-time, on-site show office
Free WiFi
Exhibitor Lounge
Security services

Additional winery, brewery, distillery & distributor booth provisions:

(1) pouring assistant
(1) dump bucket
Ice and water services

Additional restaurant or specialty food booth provisions:

Single 110 volt (20 amp) electric line
Sanitary hand washing station

Show Info & Sponsorships | Small Plate Restaurants | Pairing Restaurants | Specialty Food Booths

KNOW THE POSSIBILITIES!

Upgrade and enhance your experience at the show with the many additional marketing options we have available to all of our exhibitors. Order form will be available with your space application.

Show Program – Click Here to Learn More

Advertising – Starting at $880 – run an ad in our official show program, hosted online and available at the show. Multiple sizes available.
Highlighted Online Program Listing – $50 – Outlined and linked to your website, make your name stand out! The show program is online the week before the show until September, so patrons can find you after the show.

VIP Passes – $6 each – Discounted tickets for you to use as a Facebook giveaway, give to family and friends, or send to your best customers.

Sponsorships – Starting at $5,000 – Sponsor a feature, stage or the show itself, with elements tailored specifically to your advertising and marketing goals. Click Here for pricing & perks.

Internet & Electrical Services – Upgrade your booth with lighting, video or wired internet (WiFi included with booth purchase) to better demonstrate your products by adding electrical and internet service to your booth. Available through DeVos Place – click here for pricing & order form.

Rental Furnishings – Pricing Varies – From carpet to tables to full backdrop printing, Art Craft Display can handle anything you need to create a standout and functional booth display. Click here for options, pricing not yet available.

FREE STUFF

Show Posters – FREE – Display in your storefront, office or community board.

Digital Marketing Graphics – FREE – Graphcs to promote you will be at the show! Send to your email list, place on your website or share on Facebook!