Milwaukee Boat Show

Jan 17-19 & 22-26, 2025

Exhibit

Take a look at the 2022 Boat Show and hear what some of the exhibitors think of the show!

Don't Delay!

We honor renewals first, then specific space applications on a first come, first served basis. Don’t delay!

The Milwaukee Boat Show at the Expo Center at State Fair Park is a great way for you to meet thousands of potential customers in 8 days!

Use the tabs above to see booth rates and download a brochure!

Who Comes to the Show?

Based on the 2024 Attendee Surveys

What Our Visitors Had to Say:

(I liked) “The relaxed atmosphere and wide variety of dealers' brands whose boats I could experience.”

“bought a boat, thought the show pricing was good”

“I like the variety of boats to look at from big to small. The antique section was really good this year.”

“Good amount of boat dealers.”

(I liked) “The variety of all size watercraft. Dingy to yacht.”

(I liked) “The fun, upbeat atmosphere which puts me in the mood for the summer.”

(I liked) “Able to see a lot of boats in one place indoors.”

Show Dates & Hours
Friday, January 17, 2025
12:00 pm
-8:00 pm
Saturday, January 18, 2025
10:00 am
-8:00 pm
Sunday, January 19, 2025
10:00 am
-5:00 pm
Wednesday, January 22, 2025
1:00 pm
-8:00 pm
Thursday, January 23, 2025
1:00 pm
-8:00 pm
Friday, January 24, 2025
12:00 pm
-8:00 pm
Saturday, January 25, 2025
10:00 am
-8:00 pm
Sunday, January 26, 2025
10:00 am
-5:00 pm
Space Rates

Bulk Space

400 sq. ft. minimum - $6.00/sq. ft.

Booth Space – 8 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape

1 Booth $1,100
Each Additional Booth $1,050

Free Marketing Tools and paid booth upgrades are available to enhance your show experience.

Contact

Telephone:  (616) 447-2860
Fax:  (616) 447-2861

Ben Nielsen, Bulk Space
benn@showspan.com

Lisa Dalm, Booth Space
lisad@showspan.com

Location

The Exposition Center at the Wisconsin State Fairgrounds is the state’s premier facility for public shows. Located in Milwaukee’s western suburb of West Allis, it is easily accessible from I-94. The Wisconsin State Fair is one of the nation’s most popular events every summer. The population of Wisconsin and northern Illinois is very aware of how to reach the facility.

Parking is in abundance, a short walk to the front door. Hotels are a short drive away with special show rates.

We Take Care of You

Booth Space Includes:

  • Carpeted aisles

  • Security services

  • Exhibitor credentials for your personnel

  • Buy-One-Get-One-Free coupons for your best customers

  • Secured outdoor staging prior to move-in

Interested in Other Shows?

Ultimate Sport Show Tour

Includes information for:

Ultimate Fishing Show – Detroit – January 9-12, 2025

Outdoorama – February 20-23, 2025

Ultimate Sport Show – Grand Rapids – March 13-16, 2025

The Grand Rapids Boat Show – February 12-15, 2025

Grand Rapids Remodeling & New Homes Show - January 10-12, 2025

West Michigan Home & Garden Show – Feb 27-Mar 2, 2025

Lansing Home & Garden Show – March 13-16, 2025

Cottage & Lakefront Living Show – Detroit – February 20-23, 2025

Cottage & Lakefront Living Show – Grand Rapids – March 28-30, 2025

The Grand Rapids International Wine, Beer & Food Festival – Nov 21 - 23, 2024

The Grand Rapids Camper, Travel & RV Show – January 16-19, 2025

The Michigan International Auto Show – January 30 - February 2, 2025

The West Michigan Golf Show – February 6-8, 2025

Tab Content

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View the Floorplan

Shows all booths, not just those available. Actual booth options will be selected during the application process.

PDF Application

Print, fill out and send back with required payment to apply for space. Includes booth application, marketing options and credit card authorization form. Show management will contact you to review when it is received.

If you would rather skip all this and have someone from the show team contact you, please fill out the form below, or call us at 616-447-2860 We look forward to the opportunity to work with you and make your show experience successful!