Don't Delay!
We honor renewals first, then specific space applications on a first come, first served basis. Don’t delay!
The Milwaukee Boat Show at the Expo Center at State Fair Park is a great way for you to meet thousands of potential customers in 8 days!
Use the tabs above to see booth rates and download a brochure!

Based on the 2024 Attendee Surveys
(I liked) “The relaxed atmosphere and wide variety of dealers' brands whose boats I could experience.”
“bought a boat, thought the show pricing was good”
“I like the variety of boats to look at from big to small. The antique section was really good this year.”
“Good amount of boat dealers.”
(I liked) “The variety of all size watercraft. Dingy to yacht.”
(I liked) “The fun, upbeat atmosphere which puts me in the mood for the summer.”
(I liked) “Able to see a lot of boats in one place indoors.”
Bulk Space
400 sq. ft. minimum - $6.00/sq. ft.
Booth Space – 8 ft. Deep x 10 ft. Wide
Includes 8′ high back drape, 3′ high side drape
1 Booth | $1,100 |
Each Additional Booth | $1,050 |
Free Marketing Tools and paid booth upgrades are available to enhance your show experience.
Telephone: (616) 447-2860
Fax: (616) 447-2861
Ben Nielsen, Bulk Space
benn@showspan.com
Lisa Dalm, Booth Space
lisad@showspan.com
The Exposition Center at the Wisconsin State Fairgrounds is the state’s premier facility for public shows. Located in Milwaukee’s western suburb of West Allis, it is easily accessible from I-94. The Wisconsin State Fair is one of the nation’s most popular events every summer. The population of Wisconsin and northern Illinois is very aware of how to reach the facility.
Parking is in abundance, a short walk to the front door. Hotels are a short drive away with special show rates.
Booth Space Includes:
Carpeted aisles
Security services
Exhibitor credentials for your personnel
Buy-One-Get-One-Free coupons for your best customers
Secured outdoor staging prior to move-in
Interested in Other Shows?
Includes information for:
Ultimate Fishing Show – Detroit – January 9-12, 2025
Outdoorama – February 20-23, 2025
Ultimate Sport Show – Grand Rapids – March 13-16, 2025
The Grand Rapids Boat Show – February 12-15, 2025
Grand Rapids Remodeling & New Homes Show - January 10-12, 2025
West Michigan Home & Garden Show – Feb 27-Mar 2, 2025
Lansing Home & Garden Show – March 13-16, 2025
Cottage & Lakefront Living Show – Detroit – February 20-23, 2025
Cottage & Lakefront Living Show – Grand Rapids – March 28-30, 2025
The Grand Rapids International Wine, Beer & Food Festival – Nov 21 - 23, 2024
The Grand Rapids Camper, Travel & RV Show – January 16-19, 2025
The Michigan International Auto Show – January 30 - February 2, 2025
The West Michigan Golf Show – February 6-8, 2025
Tab Content
View the Floorplan
Shows all booths, not just those available. Actual booth options will be selected during the application process.
PDF Application
Print, fill out and send back with required payment to apply for space. Includes booth application, marketing options and credit card authorization form. Show management will contact you to review when it is received.
If you would rather skip all this and have someone from the show team contact you, please fill out the form below, or call us at 616-447-2860 We look forward to the opportunity to work with you and make your show experience successful!