Thursday, January 8, 2026
1:00 pm
-8:00 pm
Don't Delay!
We honor renewals first, then specific space applications on a first come, first served basis. Don’t delay!
The Ultimate Fishing Show – Detroit at the Suburban Collection Showplace is a great way for you to meet thousands of potential customers in just 4 days!
The following information is from the 2025 Fishing Show.
The 2026 Show information will be available soon.
Who comes to the Show?
Based on the 2024 Attendee Surveys
Use the tabs above to see booth rates and download a brochure!
What Exhibitors Had to Say:
“Great crowd with lots of interest. We have had several attendees contact us after the show.”
Deep Wilderness Outposts
“This year's show was really great and we greeted a bunch of people including your staff who were very nice, excited and helpful to our organization.”
We Fixin to Fish
“The show in 2025 had to be the busiest I have seen and have been attending for quite a few years now. The people that attended the show seemed to be looking for places to go this summer, so made it even better.”
Pine Portage Lodge
“it was great!”
Tackle Shack, LLC
“My first show ever and it was very good.”
ARMS Fishing Rod Management
“Great show with good attendance!”
Cochrane Air Services
“excellent”
RD's Tackle Supply
What Our Visitors Had to Say:
“It was our first time at the show. We had an amazing time. Our boys absolutely loved it. We will be back next year.”
“Giant inventory of boats and tackle”
“My son loved finding lures that he hadn't seen before and was able to find things he was looking for.”
“Easy access to a range of vendors and being able to see a ton of lures in person.”
(I liked) “The blend of everything from boat and big water fishing all the way down to small pond bank fishing.”
“I liked the diversity of stuff for people like buying clothes, ice fishing gear, games/fun attractions for kids, vacation planning, etc. Anyone could come in and do something.”
(I liked) “Variety of high quality product vendors and retail vendors.”
“Fantastic products and seminars, friendly people and a great atmosphere overall.”
Show Dates & Hours
Friday, January 9, 2026
12:00 pm
-8:00 pm
Saturday, January 10, 2026
10:00 am
-8:00 pm
Sunday, January 11, 2026
10:00 am
-5:00 pm
Space Rates
Bulk Space
| 400-599 sq. ft. | $7.40 / sq. ft. |
| 600 sq. ft. and over | $5.90 / sq. ft. |
| Bulk Endcap Corner Premium | $250 |
Booth Space – 10 ft. Deep x 10 ft. Wide
Includes 8′ high back drape, 3′ high side drape
| 1 Booth | $1,100 |
| Each Additional Booth | $1,050 |
| Corner Premium | $250/corner |
| Non-Theme Booth | $1,700 |
Free Marketing Tools and paid booth upgrades are available to enhance your show experience.
Contact
Telephone: (616) 447-2860
Fax: (616) 447-2861
Ben Nielsen, Bulk Space
benn@showspan.com
Will Sprague, Booth Space
wills@showspan.com
Kari Dickerson, Booth Space
karid@showspan.com
Location
Suburban Collection Showplace is located in the upscale suburban community of Novi in Oakland County, and is easily accessed by major highways and 3 interchanges, drawing patrons from Oakland, Western Wayne, Livingston and Washtenaw Counties.
We Take Care of You
Booth Space Includes:
8′ back drape, 3′ side drape
Security services
Exhibitor credentials for all personnel
Buy-One-Get-One-Free coupons for your best customers
Outdoor staging prior to move-in
Pre-show exhibitor kit
Interested in Other Shows?
The Milwaukee Boat Show – Jan 17-19 & 22-26, 2025
The Grand Rapids Boat Show – February 12-16, 2025
Grand Rapids Remodeling & New Homes Show - January 10-12, 2025
West Michigan Home & Garden Show – Feb 27 - Mar 2, 2025
Lansing Home & Garden Show – March 13-16, 2025
Cottage & Lakefront Living Show – Detroit – February 20-23, 2025
Cottage & Lakefront Living Show – Grand Rapids – March 28-30, 2025
The Grand Rapids International Wine, Beer & Food Festival – Nov 21 - 23, 2024
The Grand Rapids Camper, Travel & RV Show – January 16-19, 2025
The Michigan International Auto Show – January 30 - February 2, 2025
The West Michigan Golf Show – February 6-8, 2025
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View the Floorplan
Shows all booths, not just those available. Actual booth options will be selected during the application process.
PDF Application
Print, fill out and send back with required payment to apply for space. Includes booth application, marketing options and credit card authorization form. Show management will contact you to review when it is received.
If you would rather skip all this and have someone from the show team contact you, please fill out the form below, or call us at 616-447-2860 We look forward to the opportunity to work with you and make your show experience successful!
