Ultimate Fishing Show - Detroit

January 9-12, 2025

Exhibit

Don't Delay!

We honor renewals first, then specific space applications on a first come, first served basis. Don’t delay!

The Ultimate Fishing Show – Detroit at the Suburban Collection Showplace is a great way for you to meet thousands of potential customers in just 4 days!

Who comes to the Show?

Based on the 2024 Attendee Surveys

Use the tabs above to see booth rates and download a brochure!

What Exhibitors Had to Say:

“I always look forward to the Ultimate Fishing Show and this year was again enjoyable and for my purposes was a success. Thank you!!”
Mangan's Cast a Fly

“The Ultimate Fishing Show in Novi, Michigan is the must attend event for anyone serious about growing their business and creating brand awareness.”
Hangrybrand

“Excellent show. Great attendance.”
Downriver Walleye Federation

“Very good show.”
RECON Fishing Systems

“My first show ever and it was very good.”
ARMS Fishing Rod Management

“Loved the Show!”
Lamiglas

“Ben, Will and the entire team are an absolute pleasure to work with. Keep up the good work.”
Broken Twig Landing Nets

What Our Visitors Had to Say:

“I thought it was one of the better shows, lots of quality tackle, new exhibitors, lots of fishing boats, good deals”

“Actually purchased a lot of fishing gear.”

“There's so many exhibits! I can stock up for a year and support smaller businesses.”

(I liked) “Variety! Lots to see and do. Visiting with the remote/fly-in fishing camp operators & representatives.”

“The crowd was great and a lot of the new tackle was on display. Some of the show prices were very good.”

“From Ontario and always look forward to this day out and pick up a few hard to find fishing items.”

“Great selection of tackle vendors”

“I thought it was one of the better shows I've been to. Lots of fishing boats, and tackle. It seemed like lots of newer booths and not full of people selling useless stuff.”

Show Dates & Hours
Thursday, January 9, 2025
1:00 pm
-8:00 pm
Friday, January 10, 2025
12:00 pm
-8:00 pm
Saturday, January 11, 2025
10:00 am
-8:00 pm
Sunday, January 12, 2025
10:00 am
-5:00 pm
Space Rates

Bulk Space

400-599 sq. ft. $7.20 / sq. ft.
600 sq. ft. and over $5.70 / sq. ft.

Booth Space – 10 ft. Deep x 10 ft. Wide

Includes 8′ high back drape, 3′ high side drape

1 Booth $1,050
Each Additional Booth $1,000
Corner Premium $250/corner
Non-Theme Booth $1,700

Free Marketing Tools and paid booth upgrades are available to enhance your show experience.

Contact

Telephone:  (616) 447-2860
Fax:  (616) 447-2861

Ben Nielsen, Bulk Space
benn@showspan.com

Will Sprague, Booth Space
wills@showspan.com

Kari Dickerson, Booth Space
karid@showspan.com

Location

Suburban Collection Showplace is located in the upscale suburban community of Novi in Oakland County, and is easily accessed by major highways and 3 interchanges, drawing patrons from Oakland, Western Wayne, Livingston and Washtenaw Counties.

We Take Care of You

Booth Space Includes:

  • 8′ back drape, 3′ side drape

  • Security services

  • Exhibitor credentials for all personnel

  • Buy-One-Get-One-Free coupons for your best customers

  • Outdoor staging prior to move-in

  • Pre-show exhibitor kit

Interested in Other Shows?

The Milwaukee Boat Show – Jan 17-19 & 22-26, 2025

The Grand Rapids Boat Show – February 12-16, 2025

Grand Rapids Remodeling & New Homes Show - January 10-12, 2025

West Michigan Home & Garden Show – Feb 27 - Mar 2, 2025

Lansing Home & Garden Show – March 13-16, 2025

Cottage & Lakefront Living Show – Detroit – February 20-23, 2025

Cottage & Lakefront Living Show – Grand Rapids – March 28-30, 2025

The Grand Rapids International Wine, Beer & Food Festival – Nov 21 - 23, 2024

The Grand Rapids Camper, Travel & RV Show – January 16-19, 2025

The Michigan International Auto Show – January 30 - February 2, 2025

The West Michigan Golf Show – February 6-8, 2025

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View the Floorplan

Shows all booths, not just those available. Actual booth options will be selected during the application process.

PDF Application

Print, fill out and send back with required payment to apply for space. Includes booth application, marketing options and credit card authorization form. Show management will contact you to review when it is received.

If you would rather skip all this and have someone from the show team contact you, please fill out the form below, or call us at 616-447-2860 We look forward to the opportunity to work with you and make your show experience successful!